Houston's Most Unrated Rapper "Z-RO" has released his new album "Crack"

Nov. 28, 2008 - PRLog -- According to the dictionary the word zero is a numerical symbol that represents the absolute absence of any quantity or magnitude. It is the lowest possible point or degree, nothing, zilch, nada, nil. Over the years the word zero has come to represent the average brother struggling to survive in the wake of devastating poverty and institutional racism that has regulate young Black men to the bottom of America’s socio-economic latter; hence the reason why Houston native and Rap-A-Lot latest rap sensation Z-RO chose the numerical symbol for his stage moniker.

“I come from nothing,” says Z-RO. “Didn’t have nothing and couldn’t see nothing up ahead. Everything was just nothing. So I told myself a long time ago that I am going to adopt the name of nothing and make something with it. I [took] that name to keep me grounded [and] to remind me of where I came from [and] to respect my blessings right now so I don’t go back that way.”

And the place where Z-RO came from was nowhere near nice. Born Joseph Wayne McVey in Houston’s rough and tumble South Park area. The 28 year old rap sensation was shuttled from household to household, in search of stability. But that stability would be even harder to find when at age six Z-RO’s mother died, forcing him to come to grips with pain at an early age. Once again Z-RO was forced to move to the east side of town, where things started to get kind of hectic for him. “That’s when shit started to get real,” recalls Z-RO. “A nigga started experiencing gun shots, stab wounds and all that other type of shit….all the shit that comes with being grown.”

By the time Z-RO had reached his late teens he had fallen victim to many of the traps that the system had set for young Black males, seeking a decent life with no jobs or opportunity available. He hit the block hustling.

Ironically, it was while he was hustling that he discovered rap music. According to Z-RO listening to the music of Tupac, The Geto Boys, Street Military, K-Reno and Klondike Kat inspired him to hustle harder so he could one day get himself out of the trap for good. It wasn’t long before Z-RO went from listening to rap music to kicking his own little freestyles over instrumentals that he heard on the radio and deciding that he was good enough to get into the rap game.

After going through a couple of studios recording demo after demo he finally caught a big break when he was hanging out in a studio and the CEO of a local rap label heard him free styling and signed him. In 1996 Z-RO Dropped his underground debut entitled “Look What You Done to Me.” The record created a huge buzz for Z-RO who quickly followed that up with Z-RO Vs the World and King of the Ghetto as well as a record by his group the Guerilla Maab. In addition to this Z-RO also joined the late great DJ Screw’s legendary Screwed Up Click and started spitting fire on the pioneering DJ slowed down tapes. All of these things helped to escalate Z-RO’s buzz throughout the South and by 2002 his talent and hard work caught the attention of Rap-a-Lot’s founder and CEO James Prince, who offered him a deal.

"Z-RO" has taken on new management , DollarBill Music Group PKA "DMG" and is ready to go nationwide with his career. He is building a team around him that he knows has the keys and the directions to take him where he deserves to be in his career.

Check out his myspace page: www.myspace.com/zroofficial and pick up the new album "Crack ".