Power Communications Copywritng Service
Susanna Hutcheson, producer of The Susanna Hutcheson Power Marketing Show, says that studies prove over one-half of all shopping cart sessions end out with no sale being made.
"The first thing you need to do is make the end of sale experience a good one. It must be easy and transparent. Users expect to know immediately what they're buying, how much it costs, what the shipping charges are. They want to know the sub-total," Hutcheson says in the marketing podcast.
Hutcheson says the merchant should not use any more than six pages to complete the checkout process and it's best if they use less.
"Shoppers want to make their purchase and get on with life. They buy online because they hate lines and they just prefer the convenience. So, make it convenient,"
Hutcheson also says that many online shopping carts are disorganized. Users constantly run into problems. Perhaps they can't update their cart or change quantities or they don't know how. Perhaps they have a promo code but you don't tell them when they can enter it. Is it the next page? Or do you shock them by taking them all the way through without allowing them to enter a promo code? If you do, they'll never return and they may even cancel the current order.
The Susanna Hutcheson Power Marketing Show is a weekly podcast and comes out every Friday. It is a Power Communications production.
Power Communications is a professional copywriting service and has been online for over a decade.
The main Web site is http://www.powerwriting.com.
The podcast page is http://www.powerwriting.com/
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