The new modular template-editing system developed by eMailCampaigner allows marketers to design, compose and administrate their email campaigns with greater efficiency, saving time and money spent on the 'hidden costs' of email marketing.
Recent research conducted in the UK has shown that in worst-case scenarios it can take as many as 19 hours to prepare an email campaign for broadcast, costing the equivalent of £800 per campaign, or £41,600 over the space of a year for a weekly email.
eMailCampaigner has found it can dramatically reduce the amount of time it takes to prepare an email with its new modular template-editing system. Since its launch it has helped numerous eMailCampaigner clients regain the ability to modify the content and design of their advertising campaigns quickly, generating a higher ROI and greater customer satisfaction.
With the new system, marketers can integrate, remove and adjust modules as they compose the email and see it represented as it will be delivered without the need for any technical knowledge.
Chris Maule, Managing Director of eMailCampaigner had the following to say: “Our clients have seen the time it takes to put together an email campaign massively reduced since we introduced this system - by as much as 80% in some cases.”
He continued: “The hidden costs of £800 to design a campaign will be worrying to some and just surprising to the rest of us. Any email campaign that takes that long to produce and costs that much to set up clearly isn't adhering to best practices. Our system goes beyond what is typically expected and I'm delighted that our clients have seen a positive return from it, producing professional email campaigns in less time than ever.”
