Salty Chix Business Owner Proves That Even A Slacker Can Win

PRLog (Press Release) - Nov 24, 2008 -
StartupNation Honors Nation’s Top Home-Based businesses

Salty Chix, A Funky Beach-Inspired Collection, Wins Top Honors in Business Competition for "Most Slacker Friendly''  

St. Augustine Beach, Fla. (Nov. 24, 2008) __ Salty Chix has been recognized by StartupNation (http://www.startupnation.com) as a top business in its annual Home-Based 100 competition under the category of "Most Slacker Friendly.''

"We are so excited to be recognized as a winner in the Most Slacker Friendly business by the inspirational site, StartupNation,'' said owner Dianne Cernese. "We're going to ship out some orders and then go sit under a beautiful Florida palm, slacker-style to revel in the good news.''  

Salty Chix, (www.saltychix.com), a new beach-inspired lifestyle clothing line, is all about sun, sand and windswept comfort.

Catering to the beach-loving woman, the Salty Chix line features trendy and stylish cotton t-shirts, dresses and shorts, all with unique colorful images.  To complete the look are fun hats and unique shell necklaces and belts.  

"Every woman should feel like a beach goddess,'' Cernese said.
“The 2008 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of StartupNation.com, one of the leading small business networking and advice websites. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”
The StartupNation Home-Based 100 highlights 10 top-ten lists making it not just your ordinary business ranking. From the wackiest, to the most innovative, to the best financial performers – this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today. The ten categories for 2008 include:
•   Best Financial Performers
•   Most Innovative
•   Boomers Back in Business
•   Greenest
•   Yummiest
•   Wackiest
•   Grungiest
•   Recession Busters
•   Most Slacker-Friendly
•   Most Glamorous

In addition to StartupNation staff, judges for this year’s Home Based 100 ranking included Adam Lowry, co-founder of Method Products, Howard Behar, former President of Starbucks North America, John Jantsch, founder of Duct Tape Marketing, Mel Robbins, host of Make It Happen radio show.
The full results of the Home-Based 100 ranking are available on StartupNation’s website http://www.startupnation.com/homebased100.

About StartupNation
StartupNation (www.startupnation.com) provides over 175,000 pages of business advice and networking for entrepreneurs and serves millions of entrepreneurs annually.. . StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from a host of experts, podcasts, webcasts, eBooks, award-winning step-by-step advice, and more. .

About the Startupnation’s Founders – The Sloan Brothers
StartupNation co-founders and “chief startupologists,” Rich and Jeff Sloan, are two of the country’s leading small business experts and ran their business from home for eight years. The Sloan brothers speak frequently at entrepreneurial forums and act as sources for top media venues nationwide. They are authors of StartupNation: Open for Business, published by Doubleday, and provide their insight online at www.startupnation.com. The Sloan brothers are regularly quoted and featured in media such as The New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, CNN, CNBC, MSNBC, FOX News and many others.

About Salty Chix
Dianne Cernese worked in the corporate world before leaving to launch Salty Chix in December, 2007. She lives in St. Augustine Beach with her husband and three small children. Cernese designs all the images silkscreened on Salty Chix clothing and designs most of the shell jewelry, which is hand-made by women artisans in Indonesia.
Salty Chix is a clothing brand that represents the love people have for the beach lifestyle.  This is reflected in our fashionable and feminine clothing that lets you live life everyday as if you were at the beach.  

Contact Cernese: dianne (at) saltychix.com.

For more information, press only:
Kathleen Gratehouse, Borders + Gratehouse (415) 963-4174, kathleen (at) bordersgratehouse.com