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Follow on Google News | Legal Marketing Agency Offers Tips For Law Firms On Development Of 2009 Marketing BudgetsPalm Beach County, FL – With the end of the year approaching and the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertisin
By: BARD Marketing “When other law firms reduce their spending and cut their marketing, they have less presence in the marketplace,” When planning your law firm’s budget, you should start by identifying how much you want to spend. While there are no hard and fast rules across the different types and sizes of law firms, it makes sense to budget your marketing as a percentage of expected revenue. Several studies have pegged overall law firm marketing budgets to be between 2 percent and 3 percent, with leading firms spending 5 percent or more. Second, prioritize your initiatives by looking at both costs and expected benefits. This is easy if you tracked your efforts in past years. Remember that some of the lower cost initiatives may bring strong value while some of the higher cost initiatives may bring very little value. With this said, it is imperative to track outcome of every initiative. BARD Marketing is experienced in budgeting and planning for short- and long-term marketing and advertising plans, and enables law firms to achieve and track ROI for their marketing activities. For more information or to request a report on Yellow Page Advertising Costs and Effectiveness, please visit www.bardmarketing.com. # # # BARD Marketing is a synchronous marketing company that specializes in legal industry and works with law firms. For more information, please visit www.bardmarketing.com or email info@bardmarketing.com. End
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