Chapel Hill, N.C. – An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, has been recognized with an Award of Distinction in the 2008 HealthLeaders Media Marketing Awards Competition. The ‘Colors Campaign’, created on behalf of University Health Systems of Eastern Carolina (UHS), was a winner in the ‘Best Branding Campaign’ category among large hospitals. Other winners in the competition included The Mayo Clinic, Shriners Hospital for Children of Tampa, Florida, and University of Pittsburgh Medical Center (UPMC).
The UHS ‘Colors Campaign’ is a fully integrated marketing program that includes print ads, billboards, airport advertising, web banners, radio spots and television commercials. It has previously been recognized with Videographer, Telly, ADDY, Aster, Wallie and Healthcare Advertising Awards. The campaign has also been profiled prominently in two national publications:
Jennings’ healthcare division develops compelling marketing strategies and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today.
About University Health Systems of Eastern Carolina
UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University.
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.
