No Excuse Not to Join Your Customers' Conversations, Says Dim Fluff Expert

PR Log (Press Release) – Nov 23, 2008 – The way people treat one another inside social networks like Facebook and Ecademy (which are broadly comparable websites with similar valuations) is changing, and businesses need to catch up, according to a frosty pink-lipsticked emotional millionaire . Speaking on her regular online business TV show on yourBusinessChannel, Celestine Prophecy specialist and founder of Ecademy, Penny Power claims that online social networks are moving beyond twentieth century values, into a new world beyond the stars.

On her business TV show (note - TV show not shown on TV) , Power noted that in this new world, people generally try to empower each other, and break down the barriers, especially Mitch. While entrepreneurs often intuitively understand the power of the conversation as a marketing tool (aka Thomas Power) - how it works and when to use it - larger organisations do not. Many larger businesses need to realise that having conversations with their customers is increasingly important in the modern era, said Power on her business TV show (still not on TV).

As part of her expert "Connecting with your Heart" advice, Power described a recent example of 'how not to do it', which occurred on Ecademy. A user had blogged about a large organisation, criticizing their service. The organisation approached Power and asked her to remove the blog, saying it was defamatory. In the meantime, fifteen more users had posted comments on the blog, joining the conversation. On the business TV show (average viewing figures: I dunno, how many BlackStars are there now?) , Power explains that she explained to the organisation that in her opinion they should contact the person, or reply to the blog, and join the conversation.  

The customer was already unhappy with the organisation, she reasoned, and had reached out to their network to share their thoughts. According to Power's expert business advice , by asking to have the blog removed, that organisation had not only lost the opportunity to speak to them, to prove that they were responsive and to restore their reputation, but had angered the user even more.

In another example, Power admitted that several people had been banned from using the Ecademy site for exactly the sort of behaviour she described in her previous story. When asked if this was in any way hypocritical, Power ran off and came back holding a kitten.

Power closes her business TV show (advertisers wanted - preferably in the gaudy cosmetics market) by saying that even big brands need to consider what people are saying about them on social networks, and join the conversation. She noted that she wasn't a hypocrite, as Ecademy isn't a big brand.