More than 3000 people have now downloaded the FREE ebooks, "Information Overload" and "The Co-creative Consumer".
The first edition is about the way we percept and interpret information (PDF 6 pages, 1.5mb) - and therefore also on how a designer of information can reach the target audience better. It's also about how society is changing, and whereto - and how one can use this in business. It contains a couple of important theoretical tools to design information that utilizes the way people mentally percieve and interpret information.
The main points and theories of IDmag 1 – Information Overload are:
Too often, media, businesses and other producers of communication and advertising, design it based on what they want to sell, without caring for what the consumer want to buy or needs. This leads to featurism: a cluttered mess of information, which confuses the consumer rather than lure her and results in her being information overloaded. This gap between business and consumer gets wider because the former views consumers as sociologically motivated – all of a certain group behaves the same – while the consumer views herself as intentionally motivated: her needs drives her, not the socio group she belongs to.
A better solution is to target small and well known groups of consumers with focused information. One way of doing this is to use Information tunnels: one message is individually suited to separate groups of consumers: A becomes A1, A2 and A3, and each group responds better because it’s easier for them to identify with the message.
And if it is furthermore designed according to the Emotional Funnel, which explains how humans percieve new information, any message is certain to hit it’s mark.
The second edition is about the co-creative consumer (PDF 6 pages, 0.8 mb). It deals with how businesses exist in a fragmented world where they no longer have control, and where they need to engage consumers in the product development. It’s also about how consumers no longer accept a standardized product, but want customized ones or products that are open to modification. Businesses will have to live by all of these facts if they desire to stay competitive.
The main points and theories of IDmag 2 – The CoCreative Consumer are:
Businesses exist in a fragmented world where they can’t control their image any longer, but are forced to go from monologue to dialogue with their customers and other interested parties. By listening to consumer demands, and utilizing the enormous creative potential in it, far better products will be made, and this circular product development will be the new norm for competitive businesses.
By utilizing man’s creative desire, procedural products are not only more valuable to a consumer than conventional ones, but also a new way of producing: not a complete product but instead a frame for the consumer to fill and/or the tools to fill it with.
Direct links:
http://www.designafmikkel.dk/
http://www.designafmikkel.dk/
Yours
Mikkel
www.designafmikkel.dk/
mikkel@designafmikkel.dk
