Wear This/Not That: New Online Men's Polo Shirt Retailer Eliminates Sizing Guesswork

PRLog (Press Release) - Nov 21, 2008 -
FreshPolos.com has launched a new Internet men’s polo shirt store featuring the revolutionary TRUfit GuideSM that lets men see how each name-brand polo shirt will fit their individual body type.  

Modeled by “real” men – from 5’2”, 135-pound Isaiah to 6’4”, 220-pound Zack – representing sizes from small to XL, the TRUfit GuideSM takes the guesswork out of choosing the right size by visually demonstrating how each brand of polo shirt will look, since each brand has a slightly different fit.  

“Every time I ordered a polo shirt online, it never fit right,” says Bernie Garcia, FreshPolos.com’s 25-year-old founder.  “I’ve never been the kind of guy who likes to spend a lot of time at the mall, but I do like a nice-looking polo. Through our research we found out I wasn’t the only guy with this problem! So even in this challenging economy, I decided to start my own business.”  

FreshPolos.com features brand name polo shirts from designers including IZOD, Fred Perry, Nautica, Ben Sherman, Original Penguin, Victorinox-Swiss Army, J. Lindeberg, Cutter & Buck, and more.  Sizes range from Small to XXLarge and the company offers free shipping on all orders.

Each product page on the FreshPolos.com site (http://www.freshpolos.com) features a TRUfit GuideSM that allows users to click on a link that pops up a page showing four “regular-looking guys” modeling the different sizes.  Each model’s height and weight is noted, so users can compare their own measurements to gauge how that particular brand polo will fit them. The new convenient website is also divided into easy-to-navigate sections that are searchable by brand, style, price, color, fit, pattern or fabric type.

"We’re in business to save people time and money,” says Garcia.  “We’ve taken the hassle out of purchasing what is for most men an essential item for their wardrobes.”

ABOUT FRESHPOLOS.COM – FreshPolos.com (http://www.freshpolos.com) is a leading online retailer of brand name men’s polo shirts. Their proprietary TRUfit GuideSM provides men with a true picture of how each brand name polo shirt will fit their individual body type.   The company was founded in 2008 by Bernie Garcia, a graduate of the University of San Diego.