Its ‘pop the bubbly’ time at Radio City 91.1FM, India’s Leading Radio Network and the nation’s ‘Whatte Fun’ FM station as Radio City’s award-winning flagship show Love Guru™ completes 5 glorious years on November 24, 2008! Radio City 91.1FM’s Love Guru™ is the nation’s definitive, one-stop show on relationships providing counsel, companionship and comfort accompanied with the choicest Hindi melodies. Hosted with the utmost sensitivity by a warm, compassionate and fun mystery host RJ Love Guru™, the show airs simultaneously in 16 cities uniting the nation with a single chord. In 2007, RJ Love Guru™ bagged the coveted Promax ‘RJ of the Year’ (Hindi) Award at the India Radio Forum.
Speaking on this milestone, Ms. Apurva Purohit, CEO, Radio City 91.1FM said, “Radio City is known for its pioneering innovations in programming and content. Going back five years, the challenge for us was to take on a non-prime time slot and build it. Radio City’s Love Guru™ was developed as a very distinctly structured, robust concept which till date, remains unmatched in packaging and execution. As an entertainer, the show unequivocally remains non-preachy yet providing very humane, mature counseling, managing concerns even of an extremely personal nature with great empathy and articulation.”
Ms. Purohit added, “We’ve sustained our edge with Love Guru™ which enjoys extremely high levels of listener engagement. Very ably steered by RJ Love Guru™, it is one of our shows with the highest recall across markets and we do not see this trend changing!”
As part of Love Guru’s 5th Anniversary Celebrations on November 24, 2008, Radio City 91.1FM has a host of ‘Love Guru™ Specials’ for fans all across India. Venturing onto the web domain by way of a LIVE chat for the first time, the very nocturnal RJ Love Guru™ will be accessible to all listeners in a LIVE chat from 5-6PM on Mon, Nov 24, 2008 only on www.planetradiocity.com!
Radio City 91.1FM will echo Love Guru™ Specials all day long on Mon, November 24, 2008 with the RJ making special appearances on shows across 16 markets. In-show features like ‘Gyaara Baje Ka Flashback’ (on the mid-morning 11 AM – 2 PM show) and City ka Chauka (four songs back to back) will feature Love Guru’s Top Love Songs. The ‘Call A Tune’ segment which is a LIVE listener request hour on the evening drive time show (5-9 PM) will also feature Love Guru’s Top Love Songs.
Elated on completing 5 robustly successful years, RJ Love Guru™ said, “It all started as a never before attempted concept on radio; I used to be a regular RJ before Love Guru™ happened after which life has changed completely. With the sustained success of Love Guru™, all the skepticism and apprehension of a show like this appealing to entertainment-
Commenting on the show, RJ Love Guru™ added, “This concept and format of Love Guru™, trend-setting since inception has stood the test of time. Classically evergreen, Love Guru™ has remained steadfast to its promise year after year and this consistency and deep-rooted commitment to our listeners has only added to the Love Guru™ family. To conclude, I would like to add that Radio City 91.1FM’s Love Guru™ will always be there for every listener who needs him!”
Started off 5 years back as a radio show to address the listeners’ relationship concerns, Radio City’s Love Guru™ was a pioneering, never-before format on Indian private FM. Since then, the show has cut across all age groups and varied audiences across the country creating a tidal wave in radio listenership. The show is hosted by RJ Love Guru™, a radio veteran with over 13 years of radio experience. Apart from being a Radio Jockey, he has also written scripts for several prime-time serials. A complete family person, when RJ Love Guru™ is not imparting great advice he’s likely to be listening to music or traveling. Radio City 91.1FM’s Love Guru™ airs simultaneously in the late night slot across 16 cities in India - Mumbai, Delhi, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Ahmednagar, Akola, Nanded and Jalgaon.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
