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UK-based 'mu:kaumedia have launched a new addition to their range of online marketing, communication and reputation management services that uses the power of the human voice to do what it does best: give word-of-mouth recommendations.
The company specialises in spoken word feedback and marketing to take advantage of the power and credibility of the human voice and web 2.0 platforms.
'mu:kaumedia's Audio Case Study service combines 20 years of interviewing, professional sound recording and marketing expertise to create a 5 minute real-life testimonial that can play from any document anywhere online.
Once uploaded to their servers, the case study will play 24/7, 365 days a year to an unlimited number of listeners.
"The best thing about the human voice is that we instinctively know when someone's telling the truth which is why, when you get a happy customer telling their own story about how you solved their problems, it has incredible power to build confidence in others" says 'mu:kaumedia's Sam Deeks. "So when you look at it that way, why not let your happy customers sell your business for you?"
Listen to an example here:
http://www.mukaumedia.co.uk/
'mu:kaumedia's Case Studies are simple to commission and easy to use. Conducted world-wide over the phone, all they require is 15 minutes of a willing customer's time. The Case Study is then edited to 4 to 5 minutes and made available within 24 hrs as a link that can be used anywhere online: website, blogs, signatures, emails, presentations, documents to name but a few.
The company is now in its third year of business and increasingly specialising in online reputation management via 3 broad strategies: getting found online, getting talking with customers online and getting talked about online. Audio Case Studies are one strategy for getting talked about online.
Photo:
http://www.prlog.org/
