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Follow on Google News | Get Your Happy Customers To Sell Your Business For You While You Sleep'Audio Case Studies' - the new marketing service from UK online reputation specialists 'mu:kaumedia (pronounced 'moo cow media') combines word-of-mouth recommendation with the global reach of the web.
By: Clare Winsor The company specialises in spoken word feedback and marketing to take advantage of the power and credibility of the human voice and web 2.0 platforms. 'mu:kaumedia's Audio Case Study service combines 20 years of interviewing, professional sound recording and marketing expertise to create a 5 minute real-life testimonial that can play from any document anywhere online. Once uploaded to their servers, the case study will play 24/7, 365 days a year to an unlimited number of listeners. "The best thing about the human voice is that we instinctively know when someone's telling the truth which is why, when you get a happy customer telling their own story about how you solved their problems, it has incredible power to build confidence in others" says 'mu:kaumedia's Sam Deeks. "So when you look at it that way, why not let your happy customers sell your business for you?" Listen to an example here: http://www.mukaumedia.co.uk/ 'mu:kaumedia's Case Studies are simple to commission and easy to use. Conducted world-wide over the phone, all they require is 15 minutes of a willing customer's time. The Case Study is then edited to 4 to 5 minutes and made available within 24 hrs as a link that can be used anywhere online: website, blogs, signatures, emails, presentations, documents to name but a few. The company is now in its third year of business and increasingly specialising in online reputation management via 3 broad strategies: getting found online, getting talking with customers online and getting talked about online. Audio Case Studies are one strategy for getting talked about online. # # # Online reputation management, communication and marketing consultants helping non-technical businesses make the most of web 2.0 to build and keep a strong online reputation. Specialists in podcasting and blogging. End
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