According to Louise Wong, founder of indirect2u.com, although in Singapore, 4 out of 5 consumers are loyal to their original printer supplier when purchasing toner, there are still a big untap market for remanufactured printer laser toner. However, we are giving options for consumers to purchase originals as well.
Louise elaborate "During the current financial crisis, companies will find ways to cut cost and our products will help them save up to 70% of the original printer toner cartridge. In addition, many consumers do not know that by purchasing our product, they play a part in helping the environment. Imagine that it takes 3 quarts of oil to produce a new toner cartridge and hundreds of year to decompose an old one in landfill. We will spend on our marketing strategy to educate consumers about our recycle products and our cartridges work just as well as new ones, and cost less"
She added "Based on our sales so far, there is no problem associated with the cartridge print quality or page yield. We provide guarantee to our product 100% to ensure that consumer receive the highest-quality cartridge. We take pride in our customer service and ensures that our customers receive our product promptly."
She also stress that since Singapore broadband penetration is high, it is very convenient for consumers to buy replacement cartridges anytime anywhere with internet access and have them delivered to their door
Photo:
http://www.prlog.org/



