Ashland Virginia - Despite economic woes, Flower Peddler, a Virginia-based botanical bath and body company, has managed to not only stay afloat, but flourish by following steady business practices with the confidence that small businesses can survive tough times.
As the financial downturn has forced many small businesses to close, Flower Peddler owner, Michele Keiper, is proud to have recently celebrated seven years in business and one full year in a new 2,500 sq ft. manufacturing facility. In addition to expansion, Keiper has been able to continue providing jobs and support the economic health of the Ashland community. "Small businesses are the backbone of the economy," Keiper stated. "We are still here, still growing, and we can remain strong."
Knowing that consumers are likely to spend less on big ticket items for the holidays in favor of lower-priced items, Keiper saw the opportunity to offer more for less. With the launch of Flower Peddler's new holiday line of soaps and gift sets, including an exclusive scent choice, 'Christmas in Virginia', Keiper is providing spa-quality items for a fraction of the cost. "Instead of going to the spa for a $300 treatment, or giving that expensive spa gift certificate, a $10 bottle of our incredible handmade lotion is an affordable luxury no one has to feel guilty about."
Smart planning like this is the driving force behind Keiper's ability to keep Flower Peddler moving forward and ensuring the stability of the jobs she provides. Cutting costs and unnecessary spending and maintaining marketing efforts have helped the company thrive.
Keiper offered advice for other small businesses to stay afloat in a struggling economy:
• Look for additional streams of income to keep money coming in
• keep vision focused on where the business is intended to go and how to obtain key goals
• maintain commitment and perseverance in moving the business forward
• Barter with other small businesses for necessary goods or services
"The economy is cyclical," Keiper shared. "It's part of the reality of doing business - there will always be economic ups and downs. Just keep a positive outlook and an eye on the future and do what it takes to keep going."
Flower Peddler is offering holiday-inspired and Virginia-themed bath & body products and gifts on the website at: http://www.flower-
Michele Keiper is available for interview by contacting via email: info[at]flower-
