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www.peoplecompare.co.uk, the UK's leading Recruitment Comparison site will be launching an exciting new TV campaign at the end of November. Supported by a large investment in marketing the brand, the new campaign will play a significant role in www.peoplecompare.co.uk's marketing strategy.
Following extensive B2B consumer research, the groundbreaking campaign has been designed to communicate www.peoplecompare.co.uk's distinctive brand proposition. The new creative portrays the professional nature of www.peoplecompare.co.uk's time, and financial saving content. A positioning that is core to www.peoplecompare.co.uk's differentiation.
The creative focuses on the national coverage and ease of use plus the fact that its free to use and is needed in the current climate. The style and tone of the ad is fresh, professional , informative, and clean, with as much emphasis on the non-verbal dynamics as there is on the actual dialogue.
Kevyn Robins, Managing Director for www.peoplecompare.co.uk says: “www.peoplecompare.co.uk wants to be at the forefront of innovation and this new creative is no exception. Following positive consumer feedback the campaign has been designed to take the profile to the next level of its brand development. This is a really refreshing concept that helps to promote the uniqueness of the www.peoplecompare.co.uk brand. The team look forward to taking the brand to it's next stages of development.”
