Starta Development today announced that it now manages more than 7,000 properties across the nation. Developers of multifamily housing are increasingly engaging web-based services to offload the tedious efforts of managing documents and compiling reports. The Internet is an ideal tool when attempting to coordinate more than 30 third-parties during a 2-3 year period. Housing developers are discovering the value of compiling and coordinating the efforts using a central tool that everyone can access at any time during the day.
A major component of Starta’s success is its ability to seamlessly adapt to the demands of each unique developer. Users of the tool create a document cabinet for each project. Documents can be uploaded, emailed or even faxed. Once online, every document is accessible from anywhere in the world. The cabinets can be easily customized with any number of folders within folders. “The online cabinet actually mimics the business’ actual physical cabinet. However, now documents can never be lost and different people can view the same document at the same time,” explains Gordon Blackwell, Starta’s founder.
“It’s not only developers who are leveraging this type of service,” Blackwell continues. “LIHTC Syndicators and other funding providers use Starta to manage tax credit allocations, loans, and grants. We provide the most robust tool that addresses the specific needs of the affordable housing industry.”
Another reason for the rapid adoption of Starta has been its ability to provide a core tool to support basic needs like document, contact, and information management with a very low cost. At the same time, Starta can be quickly extended to serve unique business needs. “It’s all about delivering value. If Starta cannot add value to a business by enabling the organization to generate at least one more project a year, we will just walk away. However, technology can quickly reduce unnecessary efforts in the complex world of housing development. Enabling a developer to produce just 1 additional development each year can deliver several hundred to several million dollars to the business’ bottom line.”
