Highland Homes Shines Brightly in a Dim Market

PR Log (Press Release) – Nov 17, 2008 – Highland Homes is a Florida home builder and is family owned and operated. Bob and Joel Adams, the father and son team have over 50 years of combined experience in the local home building industry. At a time when most of what is written in the news features builders going out of business or leaving the area, buyers can feel confident in knowing that Highland Homes is here to stay.  Highland Homes was recently recognized as the 5th top builder in a 6 county region of Central Florida, by HBW magazine. Of the top 5 builders being recognized Highland Homes is the ONLY builder that is locally owned and operated. Bob and Joel Adams visit the communities regularly to monitor the quality of their product. They are actively involved in the day to day business of the organization and provide leadership to all employees in the company.  When customer or employees have questions or concerns, Bob and Joel are very accessible and respond quickly in providing solutions.

Bob and Joel understand how serious it is for them to co-exist in a community where they provide housing to so many people in the area.  Building a quality home to each and every home owner is the top priority for the company. It is not uncommon for the owners to run into home owners in the community where they build. When you live in the same general area as you are doing business with your neighbors, you have to be confident in the product you deliver.

Highland Homes, http://www.highlandhomes.org/, prides themselves on having the necessary experience to get through the tough times, employing some of the best people in the industry. Having a team of strong managers who understand how to remain a strong leader in a down market is a key to their success.  Dave Kopec, the VP of Sales and Marketing brings over 25 years of finance experience to the company.  Dave uses his experience to advise the company on various lending practices that give Highland Homes an edge over the competition. “We can usually offer a lower interest rate to our buyers which will result in a lower payment for our buyer”, says Dave.  “Most of our buyers focus on payment rather than price, so interest rates are extremely important for them to consider”.  

Sales training is another priority with Highland Homes and is conducted on a weekly basis.  Kathie McDaniel, Director of Marketing and Advertising is a certified instructor with the National Home Builder’s Association and provides some of the best training in the area. “You can have the best advertising out there, but if the sales executives are not able to sell you have not advantage over other builders.

With these top leading individuals working side by side with Bob and Joel Adams it is not by chance they have seen the success of the company competing with the largest builders in the country on a local level.  Highland Homes has won several awards for performance as well as being recognized as one of the top 100 employers in the Tampa Bay area.
Highland Homes builds in four counties in the Central Florida market: Pasco, Lake, Hillsborough and Polk. Polk County features over 14 communities including 8 in Lakeland and 6 East Polk County/Winter Haven areas.

Pasco County features the newest community of Greens at Hidden Creek, http://www.highlandhomes.org/Greens-at-Hidden-Creek---Ze ..., located on County Road 54 in the Wesley Chapel/Zephyrhills area.  Homes start in the $140’s with several floor plans to choose from. Its convenient location offers a rural setting, yet just minutes from USF and I-75 business corridor.

Hillsborough County features the highly successful community of Ayersworth Glen, located just south of Riverview on Hwy. 301. This master planned community has a new clubhouse and fitness center with huge community pool and other features. Homes start in the $120’s and have two villages to choose from with several floor plan options.

Lake County features another successful community, Whitemarsh; released last year in the heart of Leesburg and on Dilly Marsh. Located on State Route 27 North of Clermont the community features large home sites that include some that overlook the marsh area.  Whitemarsh is a quiet neighborhood, yet convenient to the theme parks and Downtown Orlando via the turnpike. Homes start in the $140’s and offer over 20 floor plans for buyers to choose from.

Polk County’s East side communities include Andover, which is just off Hwy. 17 in Davenport and homes start in the $120’s. This community has been a big hit for Highland Homes since it opened and is starting to close out with less than 40 lots remaining.

Lakeside Landings is another East Polk county neighborhood that is newly released and features a lifestyle community with amenities that include a dock on Lake Fannie, clubhouse, bike trails, playgrounds, and more.  This community is nestled back in off Lucerne Park Road to take full advantage of the view off Lake Fannie. Homes start in the $120’s and can be built on lots that range from 50’ wide to 70’ feet wide.

Highland Homes is located at 3020 S. Florida Ave, Suite 101, Lakeland, Fl 33803. Learn more about the communities Highland Homes is building by visiting their website http://www.highlandhomes.ORG or calling the office at 863.619-7103.