Avon A to publish Michelle Obama Style Guide, written by Mandi Norwood

PRLog (Press Release) – Nov 17, 2008 – NEW YORK, NY -- In a post-election  purchase, Avon Vice President and editorial Director Carrie Feron has acquired a yet-untitled MICHELLE OBAMA STYLE GUIDE, to be written by Mandi Norwood, an award-winning editor-in-chief of American and European women's magazines and successful author of numerous books. The Obama style guide will be published by Avon A/an imprint of HarperCollins Publishers, in spring 2009.   The timing is perfect: rumors are already flying that the First Lady will appear on Vogue's March 2009 cover.  

Avon A's Michelle Obama style guide will be a four-color trade paperback, and will include design sketches, tips on how to achieve Obama's iconic style, and numerous related sidebar fashion features

Feron notes, "Not since Jackie O have we had a First Lady become a fashion icon.  Michelle Obama will be one of history's most vibrant first ladies; she has a distinctive style that every American woman can aspire to...whether the consumer is a Target shopper, or someone more likely to be found on Miracle Mile."  

Michelle Obama has a flair for fashion; and a keen sense on how to apply her tastes...tastefully...in a depressed economy.   Michelle sported an H&M dress while campaigning in Detroit, Michigan.  BlackBook magazine notes, "Given the economy’s recent downturn, it looks as though Michelle Obama’s style choices continue to be spot on."  Her style runs the gamut: Narciso Rodriguez  on Election Night; Chicago-based Maria Pinto for a post-election photo session at the White House; J. Crew casual on the campaign trail; emergent designer Thakoon at the DNC (note - Thakoon debuting an offshoot line at Target on Christmas Day).

About the Author:
Mandi Norwood is an award-winning women’s magazine Editor-in-Chief with an impressive range of publications (including Company, Cosmopolitan U.K., Mademoiselle and SHOP Etc) under her Gucci belt.  An expert at understanding and communicating with women on subjects from fashion and style to finance and relationships, she’s the author of the successful Sex & The Married Girl, an editorial consultant for large retailers and has appeared on more than fifty TV shows on both sides of the Atlantic.  Mandi lives in New York City with her husband and two daughters.


About Avon A/an imprint of HarperCollins Publishers:

Avon A is an imprint of HarperCollins Publishers. HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.


Media Contact:
Pam Jaffee, Avon Books, pam.jaffee@harpercollins.com, 212.207.7495