Attachment
Identifying Opportunities
The reports identify not only the opportunities for the automotive industry, but also which technologies should and should not be developed; a clear advantage for any vehicle manufacturer, supplier or industry analyst who will find clear, concise and fully annotated explanations to help them exploit the potential in these emerging markets.
The BRIC markets represent the fastest growing automotive markets in the world with increases in new car sales of up to 10% per year. Good information about these markets is difficult to obtain and deciding how best to meet the demands of these new consumers is complicated but SBD has turned their established expertise to unlocking these market secrets.
Brazil
Legislation will force vehicle manufacturers to adopt stolen vehicle tracking systems by August 2009. This represents an ideal opportunity for generating telematics features to be launch using the same on-board system.
Russia
Car security testing by insurers is being used to put pressure on vehicle manufacturers to increase security feature performance. In a show of international collaboration, English test engineers from the insurance industry test centre, Thatcham, examined Russian cars in comparison with the equivalent UK models to reveal security weaknesses.
India
Location based service technology uptake is rapid, especially within the mobile phone market where consumers are showing great interest. High accident rates and traffic congestion may drive an adoption of this technology in the car but a lack of high quality mapping is currently considered a barrier.
China
The general consumer spending power is very small, but the demand for high technology and high feature content on luxury vehicles is creating a niche market. Within this niche market, theft of cars is a growing problem, combined with rapidly changing road infrastructure and high congestion is fuelling a potential market for both security and telematics.
SBD is a European based company, with offices in the United Kingdom and Japan specilising in providing expert information about markets, technology and trends for the Automotive Security System and Intelligent Transport System (ITS) development across the world.
In recent years, various technical challenges in the automotive industry have been solved through international cooperation. For new technical issues, it is necessary for leading companies in Japan, Europe and the rest of the world to work together to secure a win-win situation through international harmonisation and standardisation, rather than pure competition.
In the fields of ITS and Vehicle Security, which are two of the most urgent new technologies in the automotive industry, effective co-operation can shorten the development period and avoid wasted investment. SBD has been working with vehicle manufacturers and component suppliers in the development of vehicles and products for the European market since 1995 and is now offering the same level of insight on the BRIC emerging markets of Brazil, Russia, India and China.
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