According to NRA 2008 Industry Forecast, 22% of all adults would choose to receive cell-phone notice of daily specials from their favorite full service restaurant if they had the option.” A cheaper and quicker method to boost traffic compared to traditional marketing methods of mailing coupons indiscriminately, hoping to hit the right interest.
In today's world consumers are no longer leisurely browsing the Sunday paper for coupons and deals or riffling through the mailers they receive in their mailbox. They're on the go, busy and in a hurry. Unfortunately the economy has not helped the industry as people are not dining out more; That leaves less time for consumers to think about where they're going to go to eat. Restaurants who offer great service and can remind consumers to come back will win this mind share game. Consumers 18 - 45 years old are more likely to receive information via their cell phone and/or the internet than through traditional advertising outlets such as newspapers and radio.
Reward your loyal customers and acquire new ones. Currently, none of the traditional marketing methods offer this kind of flexibility, control and traceable results. Customers include Harolds Chicken & Shack and Quiznos .
About M-Dialog
Mobile Dialog text messaging solution specifically for restaurants owners is a web based application enabling the delivery of coupons, special offers, birthday reminders & other promotions to mobile phones of patrons who have requested to receive offers. Our solution also provides the ability to integrate with loyalty programs without expensive software to purchase and configure. Messages can be scheduled, delivered to your entire group or sub segments of your entire database. See their solution at http://www.m-
