Contact:
Tina Rudisill, President
Marketing Works
(717) 852-7171
CENTRAL PA MARKETING AGENCY STRENGTHENS MANAGEMENT TEAM
York, PA (November 13, 2008) -- Marketing Works, a full-service marketing, advertising, and public relations agency in York, has strengthened its team with two new hires, adding more than 30 years of combined experience in marketing, communications, sales, and business development to its client services and creative departments.
Gail Schwartz, of Palmyra, Pennsylvania, joins Marketing Works as Category Manager focusing on development and management of client accounts in the healthcare category.
William C. Hayward, of Red Lion, Pennsylvania, steps in as Director of Communications and Public Relations, responsible for management and execution of copywriting and media publicity programs across all clients.
Schwartz comes to Marketing Works with 14 years of healthcare and agency marketing experience, including positions with health systems such as Hershey Medical Center and Lancaster General, as well as work in local advertising agencies. She has gained extensive experience over her career in planning and executing strategic marketing and branding initiatives for entire organizations and specialty service lines.
Her work has been recognized by Aster Awards and the Annual Healthcare Advertising Awards from Healthcare Marketing Report, and featured in Healthcare Marketing Report, Strategic Health Care Marketing, and Physician Referral & Health Information Update.
Hayward's past experience progressed over nearly 20 years in the scientific, technical, and medical (STM) publishing field. Most recently, he was Director of Sales and Marketing with IGI Global, an international academic publisher in Hershey. He previously held editorial, communications, and marketing management positions with the American Psychological Association in Washington, D.C., in support of the organization's PsycINFO family of research databases.
His past work has been honored by the Information Industry Association and has appeared in leading periodicals serving the information, publishing, and library communities, such as Library Journal and Information Today.
"The healthcare community is among our fastest growing client segments, creating a strong need for the expertise Gail brings to the table," said Tina Rudisill, President of Marketing Works. "And Bill's skills will help our team meet increasing demand for marketing communications and public relations programs, driven by overall expansion of our business as well as internal growth among our clients."
About Marketing Works
Marketing Works is a full-service advertising, marketing and public relations agency. Its sister company, Event Works, is an event planning and destination management company that specializes in corporate events, product launches, grand openings and other regional special events. Both agencies are located at 3315 Concord Road, York, PA, and are subsidiaries of The Rudisill Group.
For more information, please contact Tina Rudisill, president of The Rudisill Group, at (717) 852-7171, or visit marketingworks.net.
