ASUS Receives Innovation Award of Excellence 2008—Global Brands IT Hardware Category in Taiwan

PR Log (Press Release) – Nov 14, 2008 – ASUS was ranked first in the IT Hardware Category of the annual Taiwan Top 10 Global Brands. The Ministry of Economic Affairs’ Excellence Award for 2008 includes four categories: the Innovation Award of Excellence, the Personal Achievement Award, the Enterprise Innovation Award and the Most Innovative Enterprise Award.

Jonney Shih, Chairman of ASUSTeK Computer Inc., says “This latest accolade further strengthens ASUS’ commitment to delivering rock-solid quality, superior aesthetics and leading-edge technology in its products, in a bid to win the hearts of consumers and establish itself as the most admired enterprise in the new digital era.”

The constant stream of awards bestowed on ASUS bears testament to the fact that it has not only achieved premier status in Taiwan, but that it also commands a leading position in Taiwan’s list of prominent global brands.

ASUS’ recent successes on the world stage have drawn rapt attention to Taiwan’s IT industry. Of particular note is the immense popularity of the Eee PC™ on a global scale. By pioneering an entirely new netbook segment with the Eee PC™, ASUS showcased its ability to create solutions that resonate with a global audience. The Eee PC™ is currently the bestselling notebook on the United States. On the other side of the Pacific, the Eee PC™ has been experiencing excellent sales in Japan and South Korea. In Europe, the Eee PC™ has proven to be much more than just a fashion fad, with sales in the United Kingdom, Germany, Italy and Russia hitting an all-time record high.

“ASUS’ market share has grown substantially in these markets, and the brand now enjoys a significant lead in sales. The Eee PC™ perfectly encapsulates the spirit of the Innovation Award of Excellence, and ASUS will continue to work towards more technological and design breakthroughs, mentions Jonney Shih


About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than eight thousand and a world-class R&D design team, the company’s turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in quality and service in Taiwan.


For more information, please contact:
ASUS Service Center, ASUSTeK Computer (Thailand) Co., Ltd
Tel: 02-679-8367-70 Fax: 02-679-8371 or www.asus.co.th
ASUS PR Team: Professional Media Business Co., Ltd.
Khun Kridsadaporn Chuaybamrung
Tel: 02-934 6718 # 18 Fax: 02-934-6720-21
Email: kridsadaporn_c@pmb.co.th