Public Relations Agency Replaces Retainers with Subscription Model to Weather the Economic Downturn

PR Log (Press Release) – Nov 13, 2008 – In response to the economic downturn and the lack of low-cost public relations resources, Perfect Pitch Public Relations (www.perfectpitchpr.com) has launched a subscription-based public relations service designed for small businesses. For $34.99 per month, clients receive up to four press releases each year, editorial calendar monitoring, monthly consultations and substantial discounts on a variety of low-cost public relations services. In addition to helping struggling small businesses, Perfect Pitch Public Relations also hopes the new pricing structure will help the company cultivate new business, and remain afloat as companies cut back on advertising, marketing and public relations spending.

“Most public relations agencies charge thousands of dollars to develop a public relations campaign, and while many of them secure outstanding results for their clients, an increasing number of companies simply don’t have the money to invest,” said Hillary Reynolds, Perfect Pitch Public Relations account manager. “We’re hoping that with our new subscription-based services, we’ll be able to help businesses who have cut public relations spending out of necessity. We also hope that the new pricing model will become a popular alternative to costly monthly retainers, and generate some new business for us so that we too can survive the economic crisis.”

Perfect Pitch Public Relations was launched in 2008  by Hillary Reynolds after many of her clients began cutting their public relations budgets and inquiring about low-cost alternatives. After discussions with her clients and other small business owners, she decided to launch a company to specifically target companies and organizations with limited resources, and find a way to deliver a cost-effective program to help them reach their target audience, publicize their competitive strengths and secure exposure for their brands.

“Competitors call me all the time and ask me how we’re able to offer our services at these prices,” said Reynolds. “There’s no mystery or magic, it’s really quite simple. We’re taking a loss and making huge sacrifices. But we’ve seen drastic changes in the market, and it has required drastic changes on our part to continue to serve our clients and to continue to survive in the industry. While we’re not the first company to offer low-cost solutions in the public relations industry, I do believe we are one of the first to offer low-cost services without sacrificing the quality of the work. And there’s some reward and consolation in that.”

While the new pricing structure was initially designed for small businesses, Perfect Pitch Public Relations also plans to reach out to nonprofit and community organizations, as well as authors, entertainers, athletes, and professionals who need a personal advocate to help them in their quest for career advancement. Affordable public relations products and services are available to both subscribers and non-subscribers for under $100.

For more information about Perfect Pitch Public Relations, visit www.perfectpitchpr.com.