"Online value creation" Robin Trehan

PR Log (Press Release) – Nov 13, 2008 – Online value creation

By Robin Trehan, B.A, MIB, MBA electronic business
Value creation begins with understanding the customer and what the customer wants. Since customers take risks and spend both time and money in the process of buying and using the product or service, he expects a rate of return on the investment. A rate of investment determines how much the succession is going to be repeated in future. The notion of value creation is finding the fissure in the present systems and determining what is missing, finding where the competitors in a market have full-grown and where they have lost touch with the customers and its expectations.

Value creation is an organization's aptitude to learn, and decoding that learning into action rapidly, is the ultimate competitive value creation method. In today’s cyber world the process of value creation has to done both in the online and offline market. A company’s ability to create value is functions of both how efficient its business model is and how well integrated are the layers of the system, with customer being in the hub of the model.
Internet value creation model has to be a knowledge based model. The model should work in a style where there is value creation at all the steps, whether it is at the supplier’s level, buyer’s level, seller level, or broker level or integrator level. Internet model should be planned in a mode where there is transaction efficiency and security of customer and his/her information. The model should be seamless and easy to navigate and should be able to let customer find the right product and service in the shortest period of time. This will help to close the transaction and generate revenue. Remember, is it not the number of clicks on your site but the dollar generated which ultimately makes a differentiation.
Value-creation process also depends on how fast you can motivate customer to have a repeat transactions. This will depend on rewarding customers’ loyalty, personalizing the products & services, building virtual communities and establishing a reputation of trust in the transaction. We have to be positive that the model creates online and offline infrastructure, lock-in and novelty. We have to underwrite that the channels are diversified to cater to online and offline market which are complementing each other, and are inducing operational efficiency and high service level both at the logistical, efficiency and service level. Keep learning in an active manner and put into operation what you learn. Learn and evolve fast and faster. Add value each day every moment and focus on the customer.

The Best strategy is to act maturely and grab each opportunity. Take every opportunity as new confront and decide how you can add value to it. Find the “gap” and fill it. Use your creativity; bring in balance between structure, integration, calmness, productivity, relaxation, and harmony with what is around us. Do not fear to make mistakes, make mistakes and learn from them and learn it fast and challenge the unknown, you will at the end get the success prescription.