Stylist of the stars, Chaz Dean, has created a revolutionary new product line which has completely changed the hair care industry. The product line, entitled WEN is completely unique in that it does NOT contain regular shampoo. What makes WEN so incredibly different is that it is a cleansing conditioner that simultaneously cleanses the hair and conditions it. And it's all natural. You won't find any damaging, chemical ingredients like sodium laurel sulfuate or harsh detergents like you'll find in regular shampoos. Because of this, WEN doesn't merely lather, when combined with water, it creates an ultra-silky smooth foam.
So what sets Chaz Dean apart from other stylists selling their hair care products? Well, for one, Chaz hasn't used regular shampoo on his clients or on himself for fourteen years. And it wasn't an easy transition to convince his clients to get rid of shampoo completely. Chaz says that everyone thought he was having a mid-life crises when he nixed the idea of using basic shampoo. But after explaining himself to his clients they were very open to change.
Chaz began his "no shampoo" policy in 1993. He has been a licensed and practicing hairstylist since 1985 and has been developing hair care products since 1986. Time after time Chaz was seeing that regular shampoo just wasn't producing the right results. He knew then that "something had to change."
When he had this revelation he decided to explore the idea of cleansing the hair without the harsh chemicals and detergents found in shampoos. Substituting antibacterial and astringent properties with the detergents and chemicals Chaz found that the results were more moisture, additional sheen, and hair strength, all without lather or stripping the hair (which traditional shampoos do). Chaz says there are all kinds of benefits to this way of cleansing hair: scalp stimulation, blood circulation promotion, and healthy hair growth.
Chaz officially began the launch of his WEN system in 2001 after spending five years testing and perfecting it. The system is a completely different way of seeing hair cleansing. Thus, this is why Chaz named his system WEN, because it's NEW... spelled backwards!
Customer Feedback:
"I tried using the Wen Cucumber Aloe as a leave in conditioner on the ends & that works great."
"Okay so i tried this big package of like five or six different wen bottles and...its amazing!"
"I let my hair dry overnight and brushed it out in the morning. It didn't seem all that different than usual. Later when I actually styled it (flat-ironed)
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