New Clothing Brand Supports Injured Veterans

Nov. 12, 2008 - PRLog -- Contact:
Jeff Rock, CEO
New Army
10244 Candura Drive
Waynesboro, PA  17268
Jeff.Rock@kbr.com
www.GoNewArmy.com

Waynesboro, PA -- Jeff Rock of Waynesboro, a retired Army veteran, came home from Iraq with a new vision after serving three years as a contractor supporting the U.S. military.

On Veterans Day 2008, that vision has officially come to fruition with the launch of New Army, a company supporting injured veterans through sales of the New Army brand of quality casual apparel for today's young -- and young at heart -- Americans.

"Throughout my service career as an officer and civilian," says Rock, "I met many people with a passion for finding ways to give back to injured veterans, who taught so many life lessons to those of us who were currently serving. After concluding my own military involvement, I wanted to find a way to do something tangible for them, especially those facing a difficult transition back to the everyday work environment."

This commitment was the seed that grew into what is now New Army, a brand that not only offers some of the most innovative casual apparel available anywhere, but also donates a percentage of net profits to support injured veterans.

With a lifestyle-casual look and feel, New Army clothing has a youthful appeal but is also diverse enough to transition easily from settings ranging from office casual to active athletic. The current collection includes apparel for men and women, such as polo shirts, sweaters, and jackets, all displaying the distinctive New Army logo to show support for injured veterans.

The clothing line also highlights green-friendly selections, such as the New Army Jersey Fleece Hoodie, which is woven of fibers made from recycled plastic soda bottles yet has the comfortable softness of natural fleece.

"I'm proud of this collection," says Rock. "New Army clothing creates a great holiday gift option. But more importantly, it offers a way for active duty personnel, military families, veterans, and others who care about those who have served our country to lend their support, while acquiring something they always need -- top quality clothing that suits an active lifestyle. "

New Army apparel is on display now at the New Army Web site, www.GoNewArmy.com. Orders can be placed online, or by telephone at (888) 447-4844.