In its third Christmas of analysing gift buying, ProblemPresents.com (http://www.problempresents.com)
From being the top trend in gift giving in 2007, ethical gift giving shows very little sign of taking off this Christmas as the gift of choice, according to latest results from ProblemPresents.com. This was especially true of women looking for ethical gifts for men in 2007, but in these times of financial worry on the domestic front, ethics seems to be out the window.
2007 was the year of ethical presents, from goats to Africa through to carbon offsetting. 2008 seems to shaping up to be the year of the foodie gift (http://www.problempresents.com/
Helen Tarver, Editor for ProblemPresents.com said, “The switch away from interest in ethical gift giving has been very marked this Christmas. In 2007 it was the leading item searched for on the site, and this year we have not seen the same spike in interest in the run up to Christmas.”
ProblemPresents.com has been advising on gifts for all occasions for the past two years. Helen continued, “In these times of financial worry for many, it is a notable change of emphasis for gift buying, particularly from women. In many cases, we are seeing a switch to foodie gifts, for indulgence, as well as things for making more things yourself, like the Tefal Electric Jam Maker.”
With Christmas being a vital time of year for fundraising for ethical and charitable organizations, this will be an unwelcome piece of seasonal news, but good news potentially for British food manufacturers.
