(San Francisco, CA – Fall 2008) Ingrid & Isabel, the company that created the BellaBand, launches their Essentials Collection. Designed for moms-to-be to wear every day, everywhere, and every way, the collection offers four new maternity must-haves: the Everyday Cami, the Ruched Tank, the Belly Leggings, and the Everywear Pant.
These four pieces, made of a luxurious, soft knit blend of spandex and nylon for added stretch and recovery, are designed to give women the basic pieces that they can’t live without: a layering cami, a tank, leggings, and a versatile black pant. The specially designed knit resists fading or pilling even through frequent washing, so it’s perfect for frequent wear. Even better? The fabric will stretch and recover to fit after baby arrives.
The Essentials Collection was designed to address the needs of a pregnant belly. All the pieces were designed with a pregnant woman’s changing body in mind: from the seamless-knit Ruched Tank, which offers a smooth belly look in pregnancy and pleating to disguise a postpartum belly, to the incredibly versatile Everywear Pant, which has a unique panel design that can be worn over the belly for full coverage, folded at the waist, or pulled down over the hips for a smoothing skirt-over-pant look.
Like Ingrid & Isabel’s patented product, the BellaBand, these maternity essentials help make getting dressed every morning a little bit easier throughout a woman’s pregnancy. “So many of our stores came to me after I launched the BellaBand, asking me to create a comfortable, basic maternity cami that could be worn every day,” says Ingrid Carney, CEO of Ingrid & Isabel and inventor of the BellaBand. “I’m delighted to be able to offer these four pieces to give women a solid foundation for a pregnancy wardrobe.”
All of the pieces in the Essentials Collection come in sizes 1, 2, and 3/4, which cover pre-pregnancy women’s and women’s plus sizes. The suggested retail ranges from $32 to $88. The Essentials Collection will be available in select maternity stores and online boutiques nationwide starting September 15th. For more information on where you can find Ingrid & Isabel products, please visit www.ingridandisabel.com.
