Increase in Online Orders with In Store Marketing

PRLog (Press Release) - Nov 11, 2008 -
Your business has a new online service and you want your consumer’s to know about it; how do you accomplish this? This was the question Piggly Wiggly Carolina Co., Inc. was asking when they launched their online grocery shopping application powered by MyWebGrocer in May 2008. Order count was on the rise but Piggly Wiggly wanted to see more.


Piggly Wiggly opted for MyWebGrocer’s marketing services package which includes flyers, receipt holders, email announcements, and an online shopping how to guide. The first marketing tactic that they launched was the email announcement. This email announced that online grocery shopping was now available at certain Piggly Wiggly locations. It was sent to their large customer email base and had a positive response. The announcement went out in the beginning of July and by the end of the month they had an increase in orders immediately. Piggly Wiggly Carolina Co. is seeing an average order growth rate of 53% month over month.


“MyWebGrocer graciously approached us regarding a trial of their New Store Marketing Program to promote our online shopping service,” explains Christy Boudolf, Assistant Marketing Director. “They seeded us with great tactics for a strong in-store marketing presence including: online shopping flyers, register receipt envelopes, email announcement text, shopping cart signs, and more. We took many of their ideas and added some of our own-- outdoor in a suburban segment of our home market, radio spots in select markets, additional email blasts, uniform vests with our Click 'n Shop logo for personal shoppers and baggers and lapel buttons for front end employees. MyWebGrocer's ideas provided a needed jumpstart to our program. Our store employees were excited with the influx of materials to help share the message of our online shopping service with our time-starved guests.”


“Online Shopping is not a ‘build it and they will come’ service”, adds Curt Alpeter, Sr. Vice President of Sales for MyWebGrocer. “It takes online and offline marketing efforts to build the interest and the simple fact the service is available. Over the years we have seen what marketing efforts work and which do not. Our new Marketing Services offering is meant to keep our Retailers from re-inventing the wheel in this area.”
Combining these types of services with comprehensive search engine marketing tools provides a solid marketing base for any retailer trying to be successful with online shopping.


About MyWebGrocer: MyWebGrocer was one of the first to launch online Software as a Service for retail grocers in 1999. MyWebGrocer increases basket size, acquires new customers, retains current customers, and drives revenue in-store and online business for their clients. MyWebGrocer has the largest grocery advertising network in the country covering 85% of the US, earning their clients direct ad revenue. Some of their clients include Shoprite, Lowes Food Stores, Big Y, Food Lion and 90 other leading grocery chains. For more information please visit www.mywebgrocer.com or call 1-888-662-2284.


About Piggly Wiggly Carolina Company: A Charleston, S.C., based Supermarket Company founded in 1947. Piggly Wiggly Carolina Company today is the largest 100% employee-owned, privately operated retail company in South Carolina. The Company has more than 105 stores and over 5,000 employee owners throughout South Carolina and southeastern Georgia.