How I Sold 37 Bottles of Wine in 45 Minutes at Trader Joe’s?!

Nov. 10, 2008 - PRLog -- Everett, Washington—My name is Mike Samii, and I am a Cordon Blue Chef. I have an extensive background in gastronomy and wine. I shop at Trader Joe’s regularly, and I always see people going up and down the aisles looking for a bottle of wine and do not know what wine to take home. Frankly with the many choices, and not knowing what’s what, it is not always easy to choose the right wine.

So, I decided to do an experiment one day.  One Saturday this last summer, I walked in to one of the Trader Joes’s stores in San Diego, with a clipboard in my hand, pretending that I am writing down a list of wines I like to get for an event! I walked up to every customer that came to the wine section and started looking at the wines for a minute or two, and told them, without introduction, about how good certain wines were in the section and how they tasted. Lone and behold, except a few, most of them looked at me like I was a god sent. Almost, everyone of them grabbed a bottle or two of the wines I suggested, and thanked me for it. One guy even took 9 bottles of wine and filled up his hand basket! Keeping track of how many bottles people took, my tally read 37 after 45 minutes.  I was so gratified to be able to make a difference in some people’s lives by making them a little easier.

To find out how to choose the right wine for your food, and make your life a little easier, please go to www.tastefullyamerican.com ,  or call Mike Samii at 425-299-5819.

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