Global market review of performance apparel - forecasts to 2014
The global market size of performance sportswear is currently estimated at US$6.40bn, having risen 19.4% over the last four years, and is expected to grow a further 18.75% to US$7.6bn by 2014.
It is important to understand why and how yesterdays performance apparel emerged in order to better consider and speculate how it is likely to develop in the future. The dynamics of the performance apparel sector are more akin to the dynamics of pharmaceutical and hi-tech industries, than to the high street textile industry, and this affects the way the sector behaves. It is both the theme and contention of this report that performance apparel is entering another stage in its evolution.
In the days of prehistory, clothing covered the body, providing warmth, protection and, as time progressed, a degree of modesty. It then began to change from purely function, into fashion and function. Clothes delivered a statement about status, wealth and sophistication. Today, that statement has developed further into one about being fit for purpose, clothing that performs. In a 21st century that is prone to regulation - and full of health and safety standards - fitness for purpose is an important issue.
This is the third edition of its review of the performance apparel market. In the previous edition, the idea was put forward that the consumer - in the developed world, at any rate - is now accustomed to the idea of performance, and expects performance from both garments and fabrics. Performance is now a given.
In this latest edition the sector is reviewed worldwide, by analysing a global industry which has two segments: sportswear and protective clothing, both including performance apparel. As a result of this, performance apparel is sold in two different ways, at two different price points. As sportswear, it is sold to the individual consumer at retail prices. As protective wear, it is primarily a B2B sale to the wearers employer at wholesale prices.
This report provides a comprehensive review of the global performance apparel market, including a definition of the market, market estimates 2004-2014, market dynamics and key strategic issues, evolution of the market (past present and future) and the use of textiles in safeguarding the health of the human body.
Report coverage:
Chapter one provides an executive summary of the reports findings.
Chapter two offers an introduction, looking at the importance and expectation of performance in apparel.
Chapter three - Performance apparel defined
We consider the nature of performance apparel within the two clothing segments of sportswear and protective clothing, both of which have already been the subject of other reports. Figures from both reports are used to quantify the larger market within which performance apparel sits.
Chapter four - Performance apparel market estimates
We break down the performance apparel market between the two elements mentioned in the previous chapter. Value forecasts are made for overall consumption of both segments of performance apparel (in their retail and wholesale values) for 2008 and as a forecast to 2014. Estimates are also combined at wholesale value to understand the potential in this sector for suppliers and manufacturers.
Chapter five - Performance apparel market dynamics
The sector is reviewed in terms of a number of key strategic issues which it has to address. These are based around the product life cycle theory and the context in which it happens, looking at the industry players and their product attributes, customers, suppliers, marketing and competition. We also review non-industry issues affecting this market such as economic deterioration, sports participation, regulation, the environment and industrialisation of the developed world. Finally we look at potential scenarios for further evolution and the future of the market. Will companies and their performance products migrate to a new growth path, mature and decline gracefully, or collapse altogether?
Chapter six - Safe guarding the human body
Finally, one particular growth path for performance apparel is considered - the use of textiles with sensors to monitor and safeguard the health of the human body. Case studies include Smartexs smart clothes, thermal monitoring and show technology.
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