AXYZ Music International announced today that it has entered into a digital music license agreement with The Art of Living Foundation (AOLF) – the worlds largest voluntary NGO founded by spiritual and humanitarian leader Sri Sri Ravi Shankar in 1982. AOLF has been driving various initiatives that uplift humanity and enhance the quality of life. Music is soul stirring and uplifting, which is why AOLF firmly believes in its power to spread well-being. According to Sri Sri Ravi Shankar, “when movement is rhythmic it becomes a dance, when sound is rhythmic it is music”.
Through this landmark agreement, AXYZ Music International will provide AOLF’s vastly popular catalog of devotional music, as well as discourses by Sri Sri Ravi Shankar to iTunes for download across the world.
Akshai Sarin of AXYZ Music International was understandably excited: “We have been waiting for this moment for the last two years – this synergy will allow the Art of Living Foundation’s unique music and Sri Sri Ravi Shankar’s discourses to reach millions of people across the globe. The soul in this music and the everyday wisdom in the discourses, we all now have limitless access to this positive energy via instant download on iTunes. This is exactly why AXYZ Music (pronounced “axis”) exists, because ‘music moves the world’ is an axiom.”
Coinciding with Diwali, the Indian “Festival of Lights” – the content from Art of Living Foundation will be available via iTunes, starting with best selling music titles such as “Sundaranana”
About AXYZ Music International
AXYZ Music International is a vertically integrated, globally active group of companies involved in all stages of the music economy from development, to delivery. Its partner offices in India, Egypt, Philippines and Australia encompass brand consulting, music marketing, artiste management, artiste/dj booking agency, digital music distribution, physical distribution, record labels, music production, events & venue management services. More information on AXYZ Music International can be found at www.axyzmusic.com
