Widen Enterprises, a Madison, Wisconsin-based premedia services and marketing software provider, is proud to announce the acquisition of seven new clients during the third quarter of 2008. Sport Graphics, Abraham Path Initiative, National Trust for Historic Preservation, 5.11 Tactical Series®, Stens LLC, Gustavus Adolphus College and Elbeco Incorporated have all chosen to utilize Widen’s extensive software as a service (SaaS) suite of digital asset management solutions and capitalize on Widen’s sixty years of experience in creative and marketing operations.
Along with Widen’s hosted digital asset management (DAM) solution, some of these new customers will utilize Dynamic Media Builder – an on-demand ad and brochure template builder, Project Collaboration – an automated document review and approval tool, and Digital Media Organizer – Widen’s DAM system integrated with the CRM platform Salesforce.com. All of the highly intuitive products are developed and supported by Widen.
From the high-tech product development of 5.11 Tactical Series®, who have built their reputation on products that enhance the safety, speed, accuracy and performance of firefighting, law enforcement and military equipment, to the historic preservation issues addressed by the National Trust for Historic Preservation, and everything in between, these new clients have realized that with cutting edge digital asset management software, Widen will deliver the enhanced security and accessibility of their digital assets. Complete with a scalable system for the storage, conversion and distribution of all digital media, Widen’s Media Collective® hosted solutions provide its clients’ internal employees and key publics a platform on which to find and use assets on-demand. Widen’
Stacia Vogel, Assistant VP of Marketing and Communications for Gustavus Adolphus College in St. Peter, Minnesota comments, “Widen’s Digital Asset Management is a perfect fit for us. The tool is robust, flexible, and easy to use; the staff is professional, knowledgeable, and friendly; and the company was willing to make it work financially for us as a non-profit institution.”
Widen has honed its more than 60 years of experience in premedia and color management specifically for the creative industry, assisting its clients with marketing execution, creative support and sales enablement through its inventive suite of web-based digital asset management applications. It provides marketing networks with real-time web-based access to the clients’ digital asset libraries that subsequently eliminates added cost for hardware, software and upgrades.
