Kaysville, UT -- When David Stuart, marketing supervisor for ABC Office, created the Shrink Wrap Guide, little did he know the interest this informative publication would create in both potential customers and even competitors. The guide was revolutionary in that the page was not initially intended to sell product; rather the publication's purpose was to better inform consumers in several key areas related to shrink wrap products.
The Shrink Wrap Guide is loaded with helpful information including: important things to consider before purchasing a shrink wrap machine, different types of shrink wrap machines and how they function, and a shrink wrap glossary defining often-used industry terms to the every-day consumer. "I didn't realize how popular this page would be until I first looked at our monthly web site log report," said Stuart. "I then discovered that the new guide was not only getting a significant amount of hits from potential customers, but our competitors took a keen interest as well."
Stuart explained further, "I then noticed the Shrink Wrap Guide republished without permission on several competitor sites. Unfortunately, this isn't the first time we've had one of our product guides republished in full without our consent," said Stuart. "It just goes to show how careful you need to be when researching, writing, and then publishing original content on your Web site."
Over the years the Shrink Wrap guide, located at http://www.abcoffice.com/
