BrightHouse announces New Marketing initiatives to support store growth and customer acquisition

PR Log (Press Release) – Nov 05, 2008 – BrightHouse, the national UK home ware retail chain, has announced a range of new marketing initiatives as part of its drive to promote customer satisfaction and growth across its expanding enterprise. Included in the initiatives to increase brand awareness and improve customer relations are a renewal of their sponsorship contract with the Trisha Goddard Show and an increased presence in television advertising.

BrightHouse had a good year last year, with a 60% rise in pre-tax profits to £20.1 million and an 11.5% increase in like-for-like sales across the board. Their popularity among consumers has allowed them to expand their network operations with 23 new retail branches opening in the UK within the last 6 months. It has also meant that they continue to offer the most affordable weekly installments on credit purchases and can continue with their no credit check policy.  

Their sponsorship of the Trisha Goddard Show has played a particularly important role in expanding its young female consumer-base, while their new TV campaign looks set to cement BrightHouse’s reputation as a customer-friendly weekly payment store.  

A spokesman for BrightHouse, Alan Beesley, who is also head of marketing, comments, “We aim to raise our high street presence by increasing our network to over 200 retail outlets across the UK in 2009.  Customers really seem to be enjoying the ease and accessibility of our service and we won’t let our growth compromise the quality of service we provide.” With regard to BrightHouse’s television campaign, Beesley comments, “Our new TV campaign not only raises awareness but communicates that more strongly than ever that we really are ‘the nation’s weekly payment store.’