BrightHouse, a large UK retail store specialising in high quality branded household goods and furniture on a rent to own basis, has renewed its contract to sponsor the popular Trisha Goddard Show for another year. BrightHouse first entered an agreement with Five to sponsor the show in September 2007, and has just completed negotiations to ensure that the relationship will continue well into 2009.
Trisha Goddard is one of UK’s most popular chat show hosts, with viewing figures of over 400,000. She deals primarily with emotional problems and dilemmas during the course of her morning show. When BrightHouse first became interested in sponsoring the show, they contracted research company, AMS Media, to determine the demographics of Trisha’s loyal viewers. They found that 70% of Trisha’s audience matched BrightHouse’
When the sponsorship deal was first announced, Hamish Paton, BrightHouse Business Development Director said, “We are proud of the relationship we have with our customers. Our stores know their customers: they have close links to the community and many store staff are recruited locally. Our customers relate to the situations Trisha deals with on her show – real people with real issues. This deal is great for the company because it reinforces our community approach and our commitment to providing solutions for our customers.”
BrightHouse continues to expand its business network and increase brand awareness through their increased understanding of consumer issues, thanks in large part to their relationship with the Trisha Goddard Show. Through their involvement with Trisha Goddard, BrightHouse believes that they will be able to reinforce the core messages of their store philosophy, which enables customers to purchase items that they really need at affordable weekly repayment rates.
