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Follow on Google News | BrightHouse renews sponsorship for Trisha Goddard ShowBrightHouse retail chain has extended its contract to sponsor the Trisha Goddard Show for another year, as part of its initiative to extend its reach into local communities.
By: BrightHouse Trisha Goddard is one of UK’s most popular chat show hosts, with viewing figures of over 400,000. She deals primarily with emotional problems and dilemmas during the course of her morning show. When BrightHouse first became interested in sponsoring the show, they contracted research company, AMS Media, to determine the demographics of Trisha’s loyal viewers. They found that 70% of Trisha’s audience matched BrightHouse’ When the sponsorship deal was first announced, Hamish Paton, BrightHouse Business Development Director said, “We are proud of the relationship we have with our customers. Our stores know their customers: they have close links to the community and many store staff are recruited locally. Our customers relate to the situations Trisha deals with on her show – real people with real issues. This deal is great for the company because it reinforces our community approach and our commitment to providing solutions for our customers.” BrightHouse continues to expand its business network and increase brand awareness through their increased understanding of consumer issues, thanks in large part to their relationship with the Trisha Goddard Show. Through their involvement with Trisha Goddard, BrightHouse believes that they will be able to reinforce the core messages of their store philosophy, which enables customers to purchase items that they really need at affordable weekly repayment rates. # # # BrightHouse is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products on an affordable weekly payments basis. With more than 1,900 staff UK-wide, BrightHouse is a major employer in the local communities where our 178 stores are located. End
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