At PharmaForce 2008, you will gain strategic insight into overcoming your sales strategy challenges and ensure you walk away with usable strategies to boost the ROI of your sales force while remaining compliant in this highly competitive environment.
This workshop will take a deep dive into best practices and lessons learned in dealing with 5 main challenges. You will:
• Develop cost-effective, innovative training programs that are fun and engaging to ensure understanding of core curriculum and fundamentals
• Analyze the costs and benefits of new technologies like pod casting and simulations to ensure your delivery channel is constantly evolving
• Align the needs of learners and participants with organizational goals
• Address generation gaps and the expectations for development from generation Y
• Customize skill-based training to address customer needs.
All NAPRx® members gain a 15% discounted rate.
SPEAKER FACULTY:
Karl A Braun – Vice President, Sales, Ophthalmics and Endocrine Care, Pfizer Inc.
David Ridenour – Vice President, Western Zone Sales, Wyeth Pharmaceuticals
Clinton Lewis – President, US Operations, Animal Health Group, Pfizer Inc.
Bruce Braughton – Associate Vice President, Allergy Marketing, Sanofi-Aventis
Mike Capaldi – AVP, Sales Training & Leadership Development, Sanofi-Aventis
Liliana Gil – Worldwide Director of Marketing Services and Hispanic Marketing Strategy Lead, Johnson & Johnson
Scott Hull – Field Sales Technology Manager, Abbott
Jennifer Cerny – Senior Regional Business Manager, CDept Consumer Health Care, Boehringer Ingelheim GmbH
Ramesh Krishnan – Director, Marketing Science, Wyeth Pharmaceuticals
Carolyn Rogers – PMP, RTP & SCS Plan Manager, Sales Incentive Management, GlaxoSmithKline
ADVISORY BOARD:
Mark Gossett – VP, Marketing, J&J
Jay Schwartz – Area Vice President, Sales, GlaxoSmithKline
Mike Capaldi – Associate Vice President, Sales Training & Leadership Development, Sanofi-Aventis
Kevin Guthrie – Vice President, Commercial Operations, Solvay Pharmaceuticals, Inc.
John Copeland – Associate Director, Strategy Development, Merck & Co., Inc.
Kevin (Joe) Newbill – Associate Director/Global Sales and Marketing Performance & Learning, Merck & Co., Inc.
Fiona Bell – Director of Sales Operations, CRM Systems and Sample Accountability, Sepracor
Amber Schultz – Sales Operations Manager Rituxan, Genentech, Inc.
Frank Battaglia – Ass Dir, Strategic Targeting and Alignment, Bristol-Meyers Squibb
Now on its 4th year, PharmaForce is the most comprehensive Sales Force Effectiveness Summit for the Pharmaceutical industry. It was created in 2005 to support and address the challenges posed by the constantly evolving environment in which the pharmaceutical sales force operates. PharmaForce brings together representatives from large, small and specialty pharmaceutical manufacturers and Biotechnology companies.
The high-level networking opportunities and extensive thought leadership make pharmaceutical sales executives and their teams come back year on year to share new ideas and continuously learn from one another’s experience.
PharmaForce brings together thousands of executives every year to discuss and debate a myriad of industry perspectives and best practices offering numerous opportunities to learn and develop innovative strategies to ensure growth and success.
The National Association of Pharmaceutical Representatives®
