Rolex: Roger Federer, Jessica Simpson, & Rolex Watches: Is conservat

PRLog (Press Release) - Nov 04, 2008 -
Los Angeles, CA: Roger Federer, a world-famous tennis-star, is obsessed with his Rolex Day Date President at a time where young Hollywood stars have been found sporting newer styles by Cartier, Gucci, and Chanel.  Rolex is a much more conservative brand and the Rolex Day Date President which Federer sports is a watch that has primarily worn by America’s CEO’S and presidents, including Eisenhower, Kennedy, Nixon, Ford, and, now, even Barack Obama and John McCain.  What about this watch’s history is causing so much renewed interest among today’s Hollywood elite?

The Rolex Day Date is also known as the ‘President’ for a very unique reason. The chairman of Rolex presented President Eisenhower with the Rolex Day Date in 1948 to celebrate the victory over the Nazis in World War II.  In 1956 Eisenhower’s watch needed a new solid gold bracelet and Rolex delivered to President Eisenhower a new bracelet with a concealed clasp.  Soon after, this bracelet became known as the “President” bracelet and the Day Date watch was also nicknamed the “President” watch.  Given President Eisenhower’s public love for the watch Rolex officially launched the wristwatch for public sale that year, in 1956 and it became a huge hit.

Highly praised for its innovation, Rolex’s new Day Date President watch was the first to show the day of the week spelled out in full and the second model was the first to be called ‘Superlative Chronometer Officially Certified’ because its accuracy was within three seconds per day.  After this, the new sapphire crystal feature ensured that the watch was more scratch-resistant and durable.  The new watches were also slimmer and smoother than the early Day-Dates, which were heavy and bulky.

Prestigious and classy, the Rolex Day-Date is now available in white-gold, yellow-gold, rose-gold and platinum.  Considered a man’s dress watch, this luxury watch is priced at above $20,000.00. The extremely elegant style of this watch and Rolex’s new innovations will continue to ensure that it remains the choice of the wealthy and a fashion icon.

Rolex introduced a new version of the Day-Date this year, 2008. The new Day-Date watch, the Rolex Oyster Perpetual Day-Date II, has a new 41 cm case, larger than the old 36 cm case.  It also features a Parachrom-blu hair-spring and Paraflex shock-absorber which makes it more resistant to shock and magnetism.  Prestigious and classy, the Rolex Day-Date is available in white-gold, yellow-gold, rose-gold and platinum and are priced at around $20,000.00 retail or around $8000 from Preowned Rolex watch retailers such as Melrose Jewelers.

Given Rolex’s recent boost in popularity it seems that, once again, America has fallen in love with all items affiliated with the Presidency. Both Barack Obama and John McCain have been seen sporting Rolex watches and as we enter an election period, the Rolex Day Date President may become more popular than ever.  

View a wide selection of Rolex President Watches worn by celebrities and available for sale
at Melrose Jewelers.

Melrose Jewelers USA
http://www.MelroseJewelers.com
salesteam@melrosejewelers.com
888-574-1250
323-650-0229

Melrose Jewelers U.K.
http://www.MelroseJewelers.co.uk
0-800-680-0620
+44 (20) 70992103

Melrose Jewelers Canada
http://www.MelroseJewelers.ca
888-906-9222
1-416-800-1055