Guerilla marketing means maximum buzz for minimum cash, and in today’s tough economy, it has the potential to save small business owners thousands. One of the most affordable tools in the guerilla marketing toolbox can also be one of the most effective, when put to work as part of a dynamic overall campaign: eye-catching, go-anywhere custom stickers.
“Guerilla Marketing Tactics for Small Business: Marketing Ideas That Stick” a new article from Gillian James of Custom Sticker Makers, offers a practical guide for small business owners looking for inexpensive ways to create buzz and connect with customers. The fourth of a series detailing innovative uses for custom stickers—from non profit fundraising to band promotion—this article is now available for download at www.CustomStickerMakers.com.
While most people know that putting the logo of a business on a sticker can be an inexpensive way to promote a business, few know how to choose a custom sticker image and/or phrase with the potential to go viral. Fewer still know that custom stickers can be put to work in an educational context, or as part of an integrated guerilla marketing campaign.
In this article, readers will discover:
• The key to creating a sticker that customers will want to show off
• Why a straight “logo sticker” may not be the best idea for promoting a business
• How to create quick-reference stickers with important information for all kinds of everyday surfaces
• How to use custom stickers to create a mystery that potential customers will want to solve
While major corporations and big-box stores can buy out billboards and prime-time television spots, small business owners often need to find “leaner and meaner” ways to create buzz. This article outlines some surprising uses for inexpensive custom stickers in not just promoting a business, but in building a brand, maintaining top-of-mind awareness, and contributing to customer loyalty over the long-term.
Offering more “bang” for the marketing “buck” than traditional forms of advertising, custom stickers have the potential to wind up on all kinds of common, everyday surfaces, such as car bumpers, laptops, water-bottles, telephone poles, and more. As a give-away or thank-you to customers and clients, they can put the power to promote a business in the hands of its customers. And as an educational resource and guerilla marketing campaign tactic, they offer a creative medium for building a brand and delivering a message.
This article offers clear, concise, practical information for how to put custom stickers to work in the context of guerilla marketing, along with some important information for small business-owners seeking to make the most of their marketing dollars.
Readers interested in more “Marketing Ideas That Stick” are encouraged to visit www.CustomStickerMakers.com, where they’ll find a wealth of low-cost, innovative solutions for nonprofit fundraising, band promotion, school benefits, small business marketing, service compliance and more.
