PetStore.com Adopts Mirror Image Internet to Ensure Optimal Website Performance

Nov. 3, 2008 - PRLog -- TEWKSBURY, Mass. -- Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that PetStore.com is leveraging its network services to reliably deliver the company's website content.

PetStore.com is a full-service pet supply retailer offering thousands of high quality, low cost pet products for cats, dogs, birds, reptiles, fish and small animals. Along with a complete line of pet products, the site includes an easy-to-use website with product reviews, photos and educational materials to ease the buying process.

With an average of 3.5 million page views per month, PetStore.com required help supporting its graphics and information-rich site. Originally, the site was supported by its own T1 network; however with a large and growing international audience, pages became increasingly difficult to load. Upon implementing Mirror Image, PetStore.com saw a significant decrease in load times and customers received a better website experience. Mirror Image also supports PetStore.com’s websites MarineDepot.com, an online aquatic supply store, and Marine Depot Live, the one-stop shop for marine hobbyists.

Mirror Image's Global Content Caching solution cost effectively delivers content and accelerates the user experience. It offloads processing and protects Web sites from traffic spikes by leveraging its global Content Access Point® (CAP) network to ensure optimal performance. With broad content support and an unsurpassed cache hit ratio, this solution bypasses Internet congestion and trims Web site processing costs to reliably serve static and dynamic content to users worldwide.

“With an already large international audience and the anticipation of increased traffic during the holiday season, we needed help in supporting our active website,” said Sean McWherter, Information Technology Director at PetStore.com. “We’ve seen a dramatic boost in site availability and our customers have noted faster loading of pages.”

“We are thrilled to begin this exciting partnership,” said James G. Hart, Vice President, Sales and Marketing at Mirror Image Internet. “With our unlimited global capacity and patented network, we’re able to support their growing business and online community of PetStore.com and its sister sites.”

Mirror Image currently serves hundreds of leading organizations in the retail, advertising, media and entertainment and government markets. Visit www.mirror-image.com for full details.

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PetStore.com is an e-commerce company carrying over 13,000 pet-related products for pets and their owners. PetStore.com debuted on the web in 2006, initially carrying only aquarium and pond supplies. In 2008, PetStore.com was “re-launched” as a full-service pet supply e-tailer, offering thousands of high-quality, low-cost pet products for dogs, cats, birds, reptiles, fish and small animals on their website, www.petstore.com. Along with a complete line of pet products came a new easy-to-use, easy to navigate website with product reviews, photos and educational materials to make the buying process fun and easy. Since the launch of the re-branded store, PetStore.com has seen a significant increase in web traffic and a rise in sales yet continue to ship 98% of orders the same day they are placed. For more information, visit http://www.petstore.com.