Xenna Corporation
Without question, football is the most popular spectator sport in America. It's an intensely physical, combative sport, where highly trained athletes skillfully execute strategic game plans. Despite their traditional macho image, football players and fans are among the many male converts to services and products that enhance their appearance from head to toe.
Pro players Charles Woodson, Mike Bellamy and others feel that getting pedicures, manicures and spa treatments helps keep them looking attractive and enhances their manly image. In an interview with Bloomberg News, Mike Bellamy said, "These athletes are used to macho, but they're becoming more comfortable with grooming. Sports is part of the entertainment industry. You have to look the part, which means you can't be scruffy.''
Jan Buck, President of Princeton Group International, a strategic consulting firm for the biomedical industry, is a former football player for Princeton University. He says, "Most young men get into it because it's the sport of champions and heroes. But nothing can compare with the pain football players go through. The training is like force-feeding a goose - it's relentless. In my experience, military boot camp was really nothing compared to the physical demands of football." He adds, "Being attractive is part of the overall psychology of the masculine ideal - it's part of the football mystique. Off the field, football players shun a 'Quasimodo' image and strive for a look that's more like Warren Beatty."
Pamela Bissell, Director of Sales for Xenna Corporation, a distributor of natural foot care products, says "Rough feet and hands are a common problem for professional and amateur athletes alike. A number of top professional football and basketball teams have used our products to keep their feet and hands in top condition, and we know from the feedback we get that men - as well as women - want their nails and feet to be as attractive as possible." She adds, "Xenna's NonyX® Nail Gel was nominated by a professional football player for inclusion in FX Sport's National Football League Alumni Guide and Yearbook. Only products personally endorsed by a player are permitted to appear in that publication."
Xenna distributes NonyX® Nail Gel for Clear, Healthy-looking Nails and CalleX® Ointment for Dry, Cracked Feet, which were developed and patented using formulations that focus on the exfoliation of keratin - the protein contained in skin and nails. The result is innovative, natural foot care products that address the cosmetic appearance of unattractive feet and nails.
NonyX Gel was developed to provide a unique, natural solution to the problem of yellow, dark or discolored nails, especially toenails - a problem that becomes more common as we age. Bissell says, "NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail, beginning after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."
$2 Rebate coupons are available at http://www.xenna.com/
For dry feet and heels, the natural enzymes in Xenna’s CalleX Ointment exfoliate thick, flaky skin and to smooth and rejuvenate dry, cracked heels. Acid-free, diabetic-friendly CalleX has been shown in consumer studies to significantly reduce thick, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Patented, natural CalleX moisturizes dry, rough or flaky skin, and exfoliates and thins thickened areas, while leaving normal skin unaffected - a particular benefit to athletes.
Bissell says, “NonyX Nail Gel and CalleX Dry Heel Ointment have been used by professional and amateur athletes alike, who are concerned about how their feet look to the opposite sex when they’re off the field.”
Xenna products are never tested on animals, and are made in the USA.
To view before and after photos of NonyX Nail Gel and CalleX Ointment, go to www.xenna.com.
NonyX Nail Gel is sold in the FOOT CARE section of Walgreens, Rite Aid, CVS, Walmart, Meijer, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Bruno’s, ShopKo, Hannaford, Duane Reade, many grocery stores in the Southeast and most Medicine Shoppe pharmacies.
CalleX Dry Heel Ointment is also sold in the FOOT CARE section at Walgreens, Rite-Aid, CVS, TARGET, Snyders, Longs, Duane Reade, most Walmart Supercenters, Giant Eagle, HEB, Kerr Drug, BI-LO, Bruno’s, many grocery stores in the Southeast and most Medicine Shoppe pharmacies.
Both brands are also available online at www.xenna.com.
Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email customerservice@
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