An extra breath was held in anticipation of the announcement of the winner of the 2008 Modaitalia Scholarship as judges took extra time to decide on a winner. The Metropolitan South Institute of TAFE (MSIT) and the Italian Chamber of Commerce and Industry (ICCI) in their 6th edition of Modaitalia, have attracted a record number of entries for the coveted $7,000 fashion prize. After a preliminary judging at the MSIT "Pret-a-moda"
Entrants in the modaitalia competition were briefed to use Italian culture as the inspiration for their designs, and Ben Garret's says his work was inspired by "Murano Glass and the simple elegance of the designs". Christian Bowman an upcoming fashion photographer who has covered the event from behind the lens for the last three years says (referring to one of Garret's dresses), "I've never seen white and simplicity used so beautifully"
The Modaitalia scholarship is a highly sought after award, and for some students their entries are 3 years in the making. Maria Maruca the Secretary General of ICCI says "A record 91 entries were received in 2008 which means that only 20 finalists were chosen with up to 260 garments measured up". Only one winner will receive the scholarship with 4 runners-up's, including two "Highly Commended" award winners. The judging panel consists of award-winning designers Elio Marzulo from Elio Moda; Pina Fiorenza from Fiorenza Collections;
Previous winners have come back to Australia with a unique set of skills and international experience that has attracted top Australia fashion labels including Billabong, Colorado, and Maiocchi to employ them as designers.
Modaitalia has not only caught the eye of Queensland business, but also that of car giants Ferrari, Maserati and Fiat who showcased their cars at the October 29 event. Italian food icons Barilla Pasta and Lavazza Coffee are other key supporters for this big fashion event. Guests also enjoyed having their taste buds tantalised with mouth-watering Italian delicacies from some of Brisbane's best Italian restaurants.
Modaitalia is an exclusive event that highlights, promotes and develops bilateral trade in the fashion and lifestyle sector. The event aims to showcase how Italy has contributed to Queensland's lifestyle with it's many ranges of products including design, cars, fashion and food. It is also an opportunity to recognise the endeavours of upcoming fashion designers in Queensland.
ICCI Queensland is the youngest Italian Chamber of Commerce operating in Australia. Established in 1989, it received official recognition from the Italian Government in 1995. It is part of the Assocamerestero network and works alongside 70 other Italian Chambers of Commerce in almost every country in the world.
Metropolitan South Institute of TAFE offers practical, flexible training from experienced industry professionals. With over 400 courses across ten campuses throughout south Brisbane, MSIT can help students start or advance their careers, return to the workforce or build a pathway to university or further study. MSIT offers more than just a piece of paper. They will give you the skills and knowledge to achieve your personal and career goals.
Christian Bowman from Bowman Digital was the online media partner for the event and fashion photos from both the preliminary judging and the final parade will be available after October 31st, 2008. There will also be a fashion video streamed online for the first time in the history of the event featuring and exclusive interview with the winner Ben Garrett.
Photo:
http://www.prlog.org/



