4PM Markets AdLizard at IFRA Expo

PR Log (Press Release) – Oct 29, 2008 – Meet 4PM at IFRA Expo ’08! We’ll be at Site 10450, Hall 10.

4PM is delighted to be participating in IFRA Expo, along with our strategic partners, AdLizard*. Strong interest is being shown in our products, which allow traditional newspaper publishers to take full advantage of the Web for ad layout, both on- and offline.

IFRA Expo is taking place in Amsterdam, from 27 – 30 October, 2008. IFRA is the worldwide research and service organisation for the news publishing industry. This is the perfect opportunity for 4PM to meet representatives from all our target newspapers in one location. We will also have the opportunity to introduce our software to potential clients in the UK and continental Europe.

IFRA CEO Reiner Mittelbach: "IFRA Expo is the only exhibition that presents all products and services for the media industry. It shows the complete picture, not just parts of it. At the same time it is an allegory for IFRA’s claim to be the leading platform for technology and business. It is vital for newspaper people.”

“4PM will benefit from attending this event because we will have access to the key decision makers in each of our target publications. We expect to secure contracts in Northern Ireland, and generate leads for markets beyond the island of Ireland, by attending IFRA Expo ’08,” says 4PM Managing Director, John Kennedy.

Cormac Kennedy, 4PM’s Commercial Director says “Meet 4PM at IFRA Expo ’08! We’ll be at Site 10450, Hall 10 from Monday to Thursday. Come along to our Booth Event on Wednesday, October 29 from 5pm. With top quality Irish whiskey and smooth Australian wine, it’s an opportunity to discuss our new networking solutions in a friendly atmosphere. We look forward to seeing you there.”

* AdLizard is a software system which delivers an innovative new approach to the production of display advertisements for newspapers as well as other print applications such as leaflets, stationery, signs, etc.
The system allows end user advertisers without traditional graphic design or composition skills to prepare their own advertisements and submit them to the publisher (or printers and other suppliers) over the Internet.
AdLizard was developed for high volume advertisers who use standard or modular advertising formats, such as real estate, recruitment and motor vehicles, etc.

For more on AdLizard, call us on (01) 497 7705 or email info@4pm.ie. www.4pm.ie