Tinder Celebrates A Successful First Year with a New Web Site.

PR Log (Press Release) – Oct 27, 2008 – Portland, Ore.  – Tinder, a design research and innovation strategy consultancy, is re-launching their website (www.tinderlab.com) to position the company for future growth after a very successful first year of business. Founders Doug Cooke and Rich Fox have combined their passion for doing great work with their ability to collaborate with clients – bringing a new face to the West Coast design research and innovation scene. Over the course of their first year, Tinder has helped several Fortune 500 companies innovate in the medical, sports performance and personal computing markets.

Tinder focuses on applying user-centered research techniques to invent or improve products, equipment, and services. Their team has an unusual skill mix, blending the observational skills of cultural researchers with the visual and creative talents of designers, who can envision real, actionable, marketable products, and services.

Companies that work with Tinder get the following benefits:
1.   Developing a deep understanding of what current and potential users are actually doing (and what's important to them).
2.   Generation of user-relevant ideas for creating new or improved products and services.
3.   Connecting new technologies to real-world needs.
4.   Validating new products, systems and services with real users.
5.   Helping companies guide ideas through to production.

The new site, designed by Tinder and developed by Harlo Media provides service overviews, as well as a variety of highly visual case studies that represent the rigor and clear, engaging visual quality of their work.



PR Contact:
Rich Fox
Co-Founder, Tinder
503.780.6082
rich.fox@tinderlab.com