astonmitchell cosmetics for men
Wanted – Men to Model Make-Up!
An online retailer is on a quest to find a model for their men’s make-up website www.astonmitchell.co.uk so they have launched a national competition to find their man.
The astonmitchell site sells men’s cosmetics and skincare, but there is a distinct lack of photography showing men actually wearing it. “Even the manufacturers don’t supply particularly good photos” said Marketing Director Claire Mitchell “and we need to show what our products can do”.
“OK – we know that lots of men would never consider wearing make-up, our own husbands included, but we know that there are loads of blokes out there who do, and regularly. “She went on, “Whether it’s a dab of concealer to hide a spot or a shaving nick, some fake tan or even a dusting of face powder, lots of men borrow cosmetics from their girlfriend or wife – although I’m not sure how many would admit to it”
The company is looking for a man to become the face of astonmitchell for 2009 and model the various ranges on their website – the winner will also win a complete set of make-up and skincare for men. Guys are invited to send in before and after photos , showing how much better they look in make-up.
Operations Director Kate Jones said “we’re not necessarily looking for men trying to emulate the Russell Brand look, with lots of make-up; we just want them to show that they understand what make-up can do for them and that they can use it as part of their grooming routine.” She went on “we’re expecting a huge range of photos, and I’m sure not all of them will be serious, but we will be looking for the person who we think has made the best use of make up to improve their looks.” To enter visit the company’s website for more information.
It’s a fact that make-up for men is becoming more acceptable. It’s not just concealer though; some brave souls go even further, trying out mascara, eyeliner, eyebrow grooming gel and tinted lip balm. It’s not just Johnny Depp who likes a bit of slap!
So when Claire Mitchell and business partner Kate Jones were looking for a business idea, they came up with a website which sells make-up for men. www.astonmitchell.co.uk is a solution for men who want to buy cosmetics but either don’t know where to go, or really can’t face tackling a department store counter – and it is doing a roaring trade.
astonmitchell specialises in importing make-up designed specifically for men by companies like Menaji in the USA and Kosmen in Italy. Choosing make-up which is designed for men ensures that the formulations suit men’s naturally oilier skin. The product ranges include fake tans, eye make-up, face powders, foundations and tinted lipbalms.
The company is currently developing its own astonmitchell men’s make up range, which will be launched in Spring 2009.
Photo:
http://www.prlog.org/
