BrightHouse, a national UK retail chain for affordable home ware, worked for over a year to earn the coveted Crystal Mark from the Plain English Campaign, and this year, it was granted. The Plain English Campaign strives to stamp out jargon and misleading information in all business communication with the public. They only award their Crystal Mark to companies whose documentation – information materials, customer agreements and catalogues – can be easily read and understood by the public.
In attaining the Crystal Mark, BrightHouse has demonstrated its commitment and dedication to transparency and improved customer service, as it shares the Plain English Campaign aims to make information as clear and accessible as possible. To meet the standards determined by the Plain English Campaign, companies need to produce content documents that contain everyday English, simple words (no technical jargon), clear headings and subsections that flow logically into one another, and that are short and sweet.
The Crystal Mark serves as a guarantee to all consumers that company news, information and documentation has been designed and written to be as clear and concise as possible, and that there are no hidden clauses or extra fine print for them to be concerned about.
BrightHouse Business Development Director, Hamish Paton is delighted with the affiliation. He comments, “We pride ourselves on the clarity of our communication with customers. I’m delighted that this has been recognised through the award of the Plain English Campaign’s Crystal Mark”.
