International markets chart
Incorporate our gemstone related keywords and phrases into the text of the gateway page, as well as in the HTML code that is used to build the page. Apparently each search engine is different with the “rules” that must be followed when submitting pages to their search engine, and moreover those search engines within each country has different rules. So apparently we need to learn how to optimize our gateway page for international search engine optimization.
This page will need to be translated into the language of the Country of choice. Looks to me so far like a gateway page for each language/Country.
Then we submit our gateway pages to the various key search engines in the Country of choice. Over time (this will depend on the search engine and market) our gateway page will continually gain visibility within the natural search engine area on each of the key search engines in that Country.
The following may help explain better how the process works.
The Opportunity
In the last 10 years, the total number of non-English searches online has completely reversed to now include over 75% of the total population, and this number is still increasing.
Keyword Density, or the amount of traffic online in markets outside of the US is not nearly the same as it is in the US.
What this means is a much higher chance for a successful long term top ranking in international gemstone and jewelry design markets compared to the US market, if we act before the global markets catch up to the US in online search competition.
The Global SEO Process Steps
First of all, we know that 99% of all searches abroad are conducted in the native language of the user. So gemstone cutters, lapidaries, and gemstone jewelry designers have a chance to be seen globally be those searching for our gemstone related products or lapidary services. We must have a presence in their native language.
The first thing to do is to create an "entry" or "gateway" page that can be submitted to search engines in the global markets we select. Let's now take Chinese as an example. This Entry or Gateway Page will be consistent with your Website look and feel, and be fully optimized to achieve top rankings in the selected markets.
There are different accents, different symbols and different alphabets, and the rules, regulations, and algorithms vary by market and search engine within each market, which is why a thorough understanding of international search engine optimization is important.
When a prospective customer does a search and finds our gemstone and or jewelry design Entry or Gateway Page, they will see at the bottom a link to our gemstone / lapidary home page, with an explanation in Chinese that once they click on this link they will go to an English only site, and that all subsequent correspondence will be in English.
The prospective customer then clicks on the link at the bottom of the page and is transferred to your main gemstone or jewelry design page. Statistics show that 85% to 90% of foreign users will click through to your English language home page!
So... this is where I am at.
Because of the above, it is apparent that I will need a gemstone / Gemstone jewelry design gateway page for each language/Country I would like to target.
I am not sure yet if I need to have a separate dot com for each of these gateway pages, or if we can simply create one.
With a Wordpress Blog, perhaps use the static page that is available, create another separate gateway page, etc..
With a ZenCart, maybe the same. Create a EZ page or something as the gateway page.
It seems a fairly easy and straight forward technique in regards to the gateway page concept. Then simply submit to the various International Search Engines.
I am off to do some more research and figure out how to best create my first gateway page. Probably for my ZenCart to start with. Then perhaps my blog. Likely starting with China, or possibly Spain. The two larger pieces of the pie in the above chart.
One thing.... I have no experience with making the payment process and currencies set for the various countries. I think this will be the biggest challenge.
If you work with gemstones and or gemstone related jewelry or gemstone art work feel free to comment. Very interested in hearing from others who have or are interested in any part of selling gemstones Internationally.
TaoGem.com
http://taogem.com/
Lapidary / Gemstone Community
http://gemstone.smfforfree4.com/
