The Miller Group
Sonya@MillerGroup.net
(310) 442-0101
GOODWILL HALLOWEEN
October, 2008, Goodwill Southern California charged its AOR, The Miller Group Advertising, Los Angeles, with a retail/branding challenge for its already voluble Halloween season. The Miller Group developed a print, outdoor, online and TV campaign that runs in the LA ADI from October 2 - October 31 for Goodwill’s 55 Southern California stores.
Lead by Executive Creative Director Renee Miller, Creative Director Greg Collins, and art director Shin Kawase, the highly visual concept makes use of the Goodwill logo (“Smiling G”) in the form of classic Halloween monsters. Media budget is $300,000. TV broke on October 20.
Description:
New animated Halloween creative from a campaign for Goodwill of Southern California created by The Miller Group Advertising, Los Angeles, CA. Characters illustrated by Andy Mueller and animated by Mind Over Eye Production, Santa Monica.
For more information about Goodwill Southern California or The Miller Group Advertising, please contact Sonya Cifuentes-Hiss at 310-442-0101, ext. 26.
