Recent market analysis suggest that given the current market turmoil holiday gifts are going to be of lesser value this holiday season. Wrist watches are seen as the replacement or acceptable alterante to jewellery for this thanksgiving and christmas holiday.
The study also suggests that the bulk buying is going to be seen in the $100 - $350 range, which puts a lot of strain on the high end watch manufacturers such as Rolex, TAG and Breitling.
Manufacturers such as Bulova, Citizen, Anne Klein, and Tissot see a surge in sales forecast of up to 25% this season. In order to take advantage of the forecast most mid level watch manufacturers are offering aggressive sales to attaract more customers. This format is also being used by the online watch dealer community where discounts of 15-70% are being offered on watches ranging from $50-$750.
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