ATLANTA, GA -- Meeting Expectations, Inc. can add a prestigious Art of the Show award to its trophy case. The Atlanta-based provider of global meeting and association management services has earned the International Association for Exhibitions and Events (IAEE) 2008 Art of the Show award for the Best Sponsorship Development Program in the 50,000-150,000 square-foot exhibition category for its innovative program known as THEgame. The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 13 different categories of competition, spanning three show sizes.
Created for Meeting Expectations client the Oracle Applications Users Group (OAUG), THEgame is a centerpiece of the group’s tradeshow at its annual education and networking conference. THEgame is an activity that drives traffic to exhibitor booths and provides an engaging and exciting experience on the tradeshow floor for conference attendees. Exhibitors pay for the added exposure; THEgame has generated $80,000 for OAUG since its inception in 2007.
“The exhibitor showcase, or tradeshow floor, is a primary source of revenue for many of our clients’ conferences. Many of them turn to us to reinvigorate their sponsor and exhibitor programs and identify new sources of revenue,” said Brian Meyer, president. “We have a tremendously innovative tradeshow team that can design effective experiences like THEgame. It’s terrific to be able to say that that team is now award-winning.”
"This year's Art of the Show Competition proved that the industry's best and most creative minds were hard at work. It is the quintessential foundation for promotional communication in the exhibitions and events industry and is highly revered by both event organizers and suppliers alike," notes IAEE President Steven Hacker, CAE.
Out of the 158 submissions, 35 entries were selected as first-place winners for their combination of several essential marketing elements needed to promote an exhibition. The winning entries will be on display at Expo! Expo! IAEE's Annual Meeting and Exhibition to be held December 9-11, 2008 in Miami Beach, Fla.
Meeting Expectations
Founded in 1992, Meeting Expectations is a full service global meeting and association management firm headquartered in Atlanta, GA, and is one of Corporate Meetings & Incentives magazine’s Top 25 North American Meeting and Incentive Companies. Meeting management services include budget development, pre-show planning, online-registration, on-site and logistics management, education and program management, speaker and exhibit management, tradeshow management, event marketing, site selection, contract negotiation and technology solutions services. Meeting Expectations is an ASAE accredited association management company, serving association clients by providing strategic planning and board development, headquarters services, website development and database solutions, membership marketing and management, governance management, meeting management, financial management and much more.
For more information, please visit www.meetingexpectations.com.
