Online football shirts retailer UKSoccershop.com have launched an official blog, which will keep customers informed of latest product releases, sales promotions and competitions. UKSoccershop, which has been trading for four years and stocks over 3500 authentic football products, say the move was in response to the desire of customers to be provided with more regular information on company information. They are confident that, despite the difficult trading conditions caused by the credit crunch, the blog will help lead to an increase in sales for the current financial year.
"Increasing interactivity with our customers is something we have been looking to achieve for a while," said UKSoccershop owner Simon Pretswell. "It's been frustrating for us in the past when we have had some major new product launches, but the boundaries of an ecommerce site have made it difficult to communicate these to our customers on an ongoing basis. The blog network provides us with an efficient mechanism to do this and lets us communicate more effectively with our customers who want to go beyond the shopping aspect of our site and keep up to date with latest news."
The blog is already live at http://www.football-
The blog aims to fulfil the following roles:
- Guides on selecting correct size / adding shirt printing
- Information on new product releases and pre-orders
- Details of current sales promotions, including discount codes
- Best Selling Shirts and recommended products
- Help choosing birthday / Christmas / Fathers Day presents
- Q&A section, where we answer your questions about shirts
- “Find a shirt” section, where we will help you track down the shirt you desire
- Competitions, where you can find football shirts
- Design your Own Kit feature
"Customers are looking for more than just a place to buy products these days," said Simon. "I recently spent a few days in hospital after undergoing knee surgery and took the time to research the Web 2.0 phenomenen. People want information to help them with their buying decisions and they don't want it in the form of a sales pitch from organizations with only profit as a motive - they want it from real people, who can guide them by providing real experiences."
"Through our blog, we've given football fans a place interact and share information. When it comes to football, it's a huge part of any supporters life - we constantly need the latest news about our club. On our blog, we'll not only give supporters the latest news about their teams new kit design, but we'll also give them the opportunity to design their own shirt. Their fellow fans can vote on the best designs and their will be prizes for the winners. That's the type of interactivity we are aiming for."
With online retail sales down as the economic crisis worsens, it's clear that organizations are having to go that extra mile to win and retain customers.
About UKSoccershop.com
UKSoccershop stock over 3500 football shirts from all the major leagues, including the English Premiership, Serie A, La Liga, Bundesliga and Ligue 1. As well as stocking all the major national team shirts - from Brazil, Italy, Spain and Portugal right through to Congo, India, Togo and Benin, you can also purchase rare and often exclusive shirts from South America such as Boca Juniors, River Plate, Flamengo or Corinthians and difficult to find European shirts such as Fenerbahce, AEK Athens, Sporting Lisbon and Fiorentina.
For more information visit http://www.uksoccershop.com
